Blog | Rochester, NY | KaeRae Marketing
Honest Blog about Marketing

October 2, 2018

It has been a very long while since I have written a blog post for my website. Which goes against everything that I tell my clients. Keeping up with your website blog is very beneficial in Googles eyes. 

But, HONESTLY... there is just not enough time in the day or week...

September 7, 2017

Adding more into your ads, will always help you get an increase in your CTR %. For those that don't know what CTR % is, simply put it is the ratio of how many clicks you receive to how many times your ad was seen (impressions). This ratio will give you a clear indicati...

August 31, 2017

To find your ideal consumers you will use several different targeting methods to reach them. Starting with where they are Geographically located. 

Depending on your business services and or products, you may be able to reach a nationwide audience, or your services are o...

August 15, 2017

Creating an ad that can speak right to your ideal consumer should be a big to do on your list. 

Understanding your ideal target audience is your first step to knowing how to properly engage their attention on Google. 

Next would be knowing your top 5 essential keywo...

August 8, 2017

If you have heard of Google AdWords, you might not have heard of AdWords Express. Or you might have assumed they are the same thing. Do not make that assumption. 

Google AdWords is precise, exact, can pinpoint your ideal consumer online within the Google Search and Disp...

July 13, 2017

I have created over 200 Google AdWords campaign in the past 3 years. Many different businesses, goals, strategies, and successes. But I want to get right to the point, and show you what they all have in common. When getting started with AdWords, you will be thinking ab...

July 6, 2017

Google Analytics is by far the best free tool on the internet today! Yes, I said FREE! Everyone loves that word, but you will love Analytics even more when you find out what it can teach you! 

First off, I am only going to say this once. YOU MUST GET GOOGLE ANALYTICS ON...

June 29, 2017

This will be a simple post, but essential to set up for your business website Google Analytics account. Getting your conversions tracking on your website from the get-go will share a lot of data tracking. And tell you what to optimize for better success on your site....

April 5, 2017

Last week I attended the 16th Annual Small Business Show at the Joseph A. Floreano Rochester Riverside Convention Center. This was the first time I have attended this event, someone suggested I check it out, and it was Free, so why not. My main reason for going was to...

January 27, 2017

Google has recognized that human behavior is changing, that many younger generation users are more comfortable communicating via Text Messaging. They have created a new feature to add to your Paid Ads that show on Google, to allow the user to text the business with que...

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