Blog | Rochester, NY | KaeRae Marketing
Honest Blog about Marketing

September 7, 2017

Adding more into your ads, will always help you get an increase in your CTR %. For those that don't know what CTR % is, simply put it is the ratio of how many clicks you receive to how many times your ad was seen (impressions). This ratio will give you a clear indicati...

August 31, 2017

To find your ideal consumers you will use several different targeting methods to reach them. Starting with where they are Geographically located. 

Depending on your business services and or products, you may be able to reach a nationwide audience, or your services are o...

August 15, 2017

Creating an ad that can speak right to your ideal consumer should be a big to do on your list. 

Understanding your ideal target audience is your first step to knowing how to properly engage their attention on Google. 

Next would be knowing your top 5 essential keywo...

August 8, 2017

If you have heard of Google AdWords, you might not have heard of AdWords Express. Or you might have assumed they are the same thing. Do not make that assumption. 

Google AdWords is precise, exact, can pinpoint your ideal consumer online within the Google Search and Disp...

July 13, 2017

I have created over 200 Google AdWords campaign in the past 3 years. Many different businesses, goals, strategies, and successes. But I want to get right to the point, and show you what they all have in common. When getting started with AdWords, you will be thinking ab...

January 27, 2017

Google has recognized that human behavior is changing, that many younger generation users are more comfortable communicating via Text Messaging. They have created a new feature to add to your Paid Ads that show on Google, to allow the user to text the business with que...

November 23, 2016

There has been a change to Google AdWords brand, it is now known as Google Ads. This post was written before that change. 

If you are not familiar with what Google AdWords is, it is a form of PPC advertising. PPC is Pay Per Click. This type of advertising is showing in...

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