Pay Per Click or Pay Per Impression: Does it Matter?
Online advertising is a helpful tool, but sometimes we can get caught up in the lingo. As a business, you don’t always need to be an expert in advertising, but it is helpful to understand the basics. Something you should know is the breakdown of how your budget is being spent on an ad. There are two key ways of paying for online advertising, I’m sure at some point you’ve heard of these methods: Pay Per Click (PPC) Pay per click is exactly as it sounds. You are only paying ea