Google Local

Services Ads

This types of advertising is Cost Per Lead. That means you update your account with the calls that became booked appointments. you are only billed for those calls that turn into booked appointments. 

Beginner's Guide


Everything You Need to Know


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Who Can Use These?

These ads are only approved for specific industries. 

  • Air Duct Cleaner

  • Appliance Repair

  • Architect

  • Lawyer

  • Car Repair

  • Carpenter

  • Carpet Cleaning

  • Chiropractor

  • Countertop Pro

  • Electrician

  • Event Planner

  • Fencing Pro

  • Financial Planner

  • Fencing Pro

  • Financial Planner

  • Flooring Pro

  • Foundation Pro

  • Garage Door Pro

  • House Cleaner

  • HVAC

  • Interior Designer

  • Junk Removal

  • Landscaper

  • Lawn Care

  • Locksmith

  • Mover

  • Pest Control

  • Pet Boarding

  • Pet Grooming

  • Photographer

  • Plumber

  • Real Estate Agent

  • Roofer

  • Siding Pro

  • Tax Specialist

  • Tree Service

  • Tutor

  • Water Damage

  • Window Cleaner

  • Window Repair

  • Windshield Repair Pro

How Google Local Services Ads Works

Results that show up on the first page of a Google search get over 90% of the searchers’ clicks and business. 


How do you set up a Google Local Services ad?

  • Create your business’s profile with information like your services, contact information, and images of your business.  

  • Get verified. You will need to undergo an owner background check, show proof of General Liability insurance, and possibly fulfill other requirements according to your industry.  

  • Activate your profile, and you’re ads are ready to go!  

Now you can get new quality calls for your services, plus you are able to mark each call as booked or not booked. 


What is the difference between Google Local Services ads from Google Ads?

  • Local Services Ads is a Pay-Per-Lead bidding strategy, where Google Ads is Pay-Per-Click

  • Local Services are shown above all ads on Google Search

  • Your Reviews and Star Rating are the big factors in Local Services Ads

  • Local Services is only approved for the industries listed above, Google Ads can be used for any industry

Are you already using Google Local Services Ads?  If you aren’t getting the most out of it, contact us and we’ll show you how to use Local Services ads to connect with your local customers.

Below you can see an example of what Local Services Ads look like on Google Search.

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 Learn More Google Local Services Ads

Find out how to master Google

Check out our blog for more information on getting the most out of Google products for your business and subscribe to the Marketing Mantra to stay up to date on the latest changes for Google.

How To Use Google Local Services Ads

Share Access with me to provide an audit of your existing Google Ads account.

How to share access

Create a New Analytics Account to start tracking all of your website traffic and give data to make better marketing decisions

Create a New GA

Installing Analytics on your Website is a simple task, and necessary. 

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Turn on Demographics because this setting is not automatically on when you create a new account.

Create a Goal also known as a conversion. This 

Google Tag Manager is a conversion tracking tool that can dive deeper in to the valuable actions of your website visitors.


Already Using Local Services?

google ads on desktop

Are you getting the most out of it?

This is the recommended tips for managing Google Local Services Ads.






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These are commonly asked questions about Google Local Services Ads.