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Google Analytics

Google Analytics is a tool included in the Google Marketing Platform and used every day by millions of businesses.

We make Google Analytics work for you with the latest SEO strategies. Compatible with iOs and Android, Google Analytics is something your internet presence can’t afford to miss out on.

Using Google Analytics helps you make better marketing decisions. This way you direct your funds, your time, and your skills in the best directions to always stay ahead and on point.

The Power of Analytics

The main function of Google Analytics is to track and record web traffic.

This provides you with insight into:

How many people are visiting your website.

How long people spend on your website.

What they do while they’re visiting your website.

The origin of your web traffic.

What apps and devices your visitors use.

How your Google performance compares to your competition.

What results you aren’t seeing so that you can explore solutions.

Things You Can Track

There are so many different metrics that are tracked in Google Analytics.

The website visitors' behavior is tracked to tell you how well your website is performing.


Date & Time






Gender & Age




Time Spent on Site




Lead Forms




Source of Traffic




Video Views

 Learn More About Google Analytics

Find out how to master Google

We make it easy to get the most out of Google Analytics by finding the right mix of techniques for your target demographics. You’ll learn how to integrate Google Analytics into your marketing strategy, with regular reviews. We recommend reviewing the data collected at least once a month to stay as effective as possible.

Learning how to use Google Analytics can help you make important decisions for your business’s future, like what markets to invest your time and resources toward and how to develop your brand.


Check out our blog for more details and subscribe to the Marketing Mantra to stay up to date on the latest developments for Google.


These are commonly asked questions about Google Analytics

What is Google Analytics?

This is a free Google tool that you can implement onto your website to track your users behaviors on each page of your site.

What is a conversion?

A conversion is an action a user takes on your webiste that is of value to your business. Ex: contact form, book an appointment, transaction, email subscriber, etc.

What information can Google Analytics capture?

Google Analytics uses cookies to track the users behavior on and off your website. It can collect data on your users behavior • Source of where they found your site • The time they spent on your site • Devices used • Pages viewed • Geographic location • Conversion actions • New vs Returning user • Total Sessions & Average Pages Viewed each session

What is the difference between UA and GA4?

UA = Universal Analytics GA4 = is a newer version of Google Analytics, released ________ There are three major differences between UA and GA4. The first difference is how users are tracked. In UA, users are tracked via sessions (or set periods that encompass everything a user does on your site). The second difference is the reporting. In UA, there are several set reports with some customizations possible. GA4 has only top-level reports built in, and if you want specific reports, the analysis tab is the place to go. This gives you greater freedom in how your reports look and lets you drill down to the data that’s most important to you. The third difference is how they’re set up. UA uses a property and view setup while GA4 allows you to mix data from your apps and website. This happens through a single property and Google Analytics’ data streams. Source:

Why do I need Google Analytics?

Using Google Analytics to track the traffic and engagement on your website. If you do not have it set up, you will not be able to review the data and make educated business decisions. I recommend using Google Analytics to decide where you should focus your marketing efforts. You can learn so much about your audience from their actions on your site. Not just that, you will find out what is working and what is not on your site. Look at your Google Analytics data every quarter.

How do I install Google Analytics onto my website?

First you will need to sign up for Google Analytics, start by going to Here are the instructions to create a UA & GA4 account. CLICK TO WATCH VIDEO Choose your website platform to view the instructions » WordPress » Wix » SquareSpace » GoDaddy » Shopify