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Google Local
Services Ads
Local Services Ads is a pay-per-lead advertising strategy showcasing approved industries with listings above all other ads on Google.
You need to jump through a few hoops to get approved to use Google Local Services Ads. But your listing will be shown at the very top of Google and focus on your Google reviews.
There are other pay-per-lead platforms, like Yelp, Angie's List, or Home Advisor. But the problem is those websites give you a lead they have already given to a handful of your local competitors. With Local Services Ads by Google you will receive a phone call from a customer directly and have a recording of the call to determine if they booked an appointment or ended up not working out.
Who Can Use These?
These ads are only approved for specific industries.
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Air Duct Cleaner
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Appliance Repair
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Architect
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Lawyer
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Car Repair
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Carpenter
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Carpet Cleaning
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Chiropractor
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Countertop Pro
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Electrician
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Event Planner
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Fencing Pro
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Financial Planner
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Fencing Pro
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Financial Planner
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Flooring Pro
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Foundation Pro
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Garage Door Pro
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House Cleaner
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HVAC
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Interior Designer
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Junk Removal
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Landscaper
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Lawn Care
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Locksmith
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Mover
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Pest Control
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Pet Boarding
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Pet Grooming
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Photographer
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Plumber
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Real Estate Agent
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Roofer
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Siding Pro
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Tax Specialist
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Tree Service
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Tutor
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Water Damage
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Window Cleaner
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Window Repair
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Windshield Repair Pro
How Google Local Services Ads Works
Results that show up on the first page of a Google search get over 90% of the searchers’ clicks and business.
How do you set up a Google Local Services ad?
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Create your business’s profile with information like your services, contact information, and images of your business.
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Get verified. You will need to undergo an owner background check, show proof of General Liability insurance, and possibly fulfill other requirements according to your industry.
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Activate your profile, and you’re ads are ready to go!
Now you can get new quality calls for your services, plus you are able to mark each call as booked or not booked.
What is the difference between Google Local Services ads from Google Ads?
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Local Services Ads is a Pay-Per-Lead bidding strategy, where Google Ads is Pay-Per-Click
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Local Services are shown above all ads on Google Search
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Your Reviews and Star Rating are the big factors in Local Services Ads
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Local Services is only approved for the industries listed above, Google Ads can be used for any industry
Are you already using Google Local Services Ads? If you aren’t getting the most out of it, contact us and we’ll show you how to use Local Services ads to connect with your local customers.
Below you can see an example of what Local Services Ads look like on Google Search.
Learn More Google Local Services Ads
Find out how to master Google
Check out our blog for more information on getting the most out of Google products for your business and subscribe to the Marketing Mantra to stay up to date on the latest changes for Google.
FAQ
These are commonly asked questions about Google Local Services Ads.
What is Local Services Ads?
Local Services Ads helps you gain new local jobs by serving well-placed ads when potential customers search for your services. We make it easy for you to control your budget, let customers get in touch with you, and leave reviews. Additionally, when you sign up for Local Services Ads, you build trust online with customers by becoming a Google Guaranteed business.
What type of businesses can use Local Services Ads?
How do I get started with Local Services Ads?
What does a Google Local Services Ads listing look like?
What is the qualification criteria to advertise on Local Services Ads?
1. You need to have a business that on the list of approved industries.