
KaeRae Marketing
- 2 min
How to Market for your Home Cleaning Business
Here are some pointers when it comes to marketing your home cleaning business online.
Local Services Ads is a pay-per-lead advertising strategy showcasing approved industries with listings above all other ads on Google.
You need to jump through a few hoops to get approved to use Google Local Services Ads. But your listing will be shown at the very top of Google and focus on your Google reviews.
There are other pay-per-lead platforms, like Yelp, Angie's List, or Home Advisor. But the problem is those websites give you a lead they have already given to a handful of your local competitors. With Local Services Ads by Google you will receive a phone call from a customer directly and have a recording of the call to determine if they booked an appointment or ended up not working out.
These ads are only approved for specific industries.
Air Duct Cleaner
Appliance Repair
Architect
Lawyer
Car Repair
Carpenter
Carpet Cleaning
Chiropractor
Countertop Pro
Electrician
Event Planner
Fencing Pro
Financial Planner
Fencing Pro
Financial Planner
Flooring Pro
Foundation Pro
Garage Door Pro
House Cleaner
HVAC
Interior Designer
Junk Removal
Landscaper
Lawn Care
Locksmith
Mover
Pest Control
Pet Boarding
Pet Grooming
Photographer
Plumber
Real Estate Agent
Roofer
Siding Pro
Tax Specialist
Tree Service
Tutor
Water Damage
Window Cleaner
Window Repair
Windshield Repair Pro
Results that show up on the first page of a Google search get over 90% of the searchers’ clicks and business.
How do you set up a Google Local Services ad?
Create your business’s profile with information like your services, contact information, and images of your business.
Get verified. You will need to undergo an owner background check, show proof of General Liability insurance, and possibly fulfill other requirements according to your industry.
Activate your profile, and you’re ads are ready to go!
Now you can get new quality calls for your services, plus you are able to mark each call as booked or not booked.
What is the difference between Google Local Services ads from Google Ads?
Local Services Ads is a Pay-Per-Lead bidding strategy, where Google Ads is Pay-Per-Click
Local Services are shown above all ads on Google Search
Your Reviews and Star Rating are the big factors in Local Services Ads
Local Services is only approved for the industries listed above, Google Ads can be used for any industry
Are you already using Google Local Services Ads? If you aren’t getting the most out of it, contact us and we’ll show you how to use Local Services ads to connect with your local customers.
Below you can see an example of what Local Services Ads look like on Google Search.
Check out our blog for more information on getting the most out of Google products for your business and subscribe to the Marketing Mantra to stay up to date on the latest changes for Google.
These are commonly asked questions about Google Local Services Ads.