Google Expert Marketing Services | Rochester NY | KaeRae Marketing

Everything you need to Grow

ON GOOGLE

Mastering Google for your business can change the growth rate of your business

A detailed outline of the package

  • Marketing Planning

  • Audience & Competitor Analysis

    • Deep understanding of your audience​

    • Top 3 competitors 
       

  • SEO Enhancement

    • Website page tags + alt tags​

    • Backlinking opportunities

    • Business listing consistency with the use of Yext

    • Creation of Sitemap

    • Privacy Policy added (if necessary)

    • Mobile Friendly

    • Verify SSL

    • Website recommendations for user engagement (after 30 days of GA data)

       

  • Advanced use of Google Tools

    • Google My Business​

    • Search Console

    • Google Analytics

    • Tag Manager

    • Google Ads (more information in video)

    • YouTube

       

  • Additional marketing tools

    • HotJar​

       

  • Conversion Tracking + ROI formula

  • Monthly reporting to show progress 

  • Marketing Review meetings with a manager

     

  • Google Ads Management

    • Types of campaigns used

      • Search Network  - use of text ads​

      • Call Only  - click-to-call ads on mobile devices only

      • Intent Campaign - expanding reach to users that visit your competitor's website

      • Remarketing - follow your website past visitors around the web

      • Display Network - reach users while they are on any of 2 million partnered websites

      • Smart Campaign - allowing Google's algorithm to reach ideal customers based on your website

      • YouTube ads - using 15-30 second videos about your business showing before a YouTube ad
         

    • Specific & Targeting Keywords that result in high-quality traffic​

    • Customized text ads to be found in the first position

    • Manual bidding

    • Weekly maintenance to campaign for 100% optimization

    • Conversion driven strategies

    • $100 free ad spend Promo Code to new Google Ads accounts

    • A minimum ad spend budget = $1,000 / month

  • Custom Funnel Page for higher conversion rate

    • A/B testing page design + call to actions​

    • Created using ClickFunnels
       

  • Google Guaranteed (A.K.A. Google Local Services)

    • Specific Industries only​

    • Verifying business with the liability insurance certificate and business license

    • Business owner background check is required

    • Pay per lead

Google Ads Certified since 2014. 

Google Analytics is a website tracking tool that can tell you a lot about the visitors to your site.

Google My Business is a free listing to showcase your business on Google with reviews, photos

& all your business information.

Google Ad Rank is a diagnostic report that was designed by KaeRae to evaluate the current standing of a business'  Google ranking.

Remarketing Ads are customized display ads that follow your past website visitors around on other sites.

Google Ads is a paid tool that allows you to custom create ads to show at the top of Google for top searched keywords. 

Google Tag Manager is a conversion tracking tool that can dive deeper in to the valuable actions of your website visitors.

Google Ads

Analytics

GMB

Tag Manager

YouTube

CURRENTLY WORKING FROM
Rochester
OR WHEREVER THE WIND TAKES ME
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© 2019 KaeRae Marketing. All Rights Reserved.

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