Google Expert Marketing Services | Rochester NY | KaeRae Marketing

Everything you need to Grow


Mastering Google for your business can change the growth rate of your business

A detailed outline of the package

  • Marketing Planning

  • Audience & Competitor Analysis

    • Deep understanding of your audience​

    • Top 3 competitors 

  • SEO Enhancement

    • Website page tags + alt tags​

    • Backlinking opportunities

    • Business listing consistency with the use of Yext

    • Creation of Sitemap

    • Privacy Policy added (if necessary)

    • Mobile Friendly

    • Verify SSL

    • Website recommendations for user engagement (after 30 days of GA data)


  • Advanced use of Google Tools

    • Google My Business​

    • Search Console

    • Google Analytics

    • Tag Manager

    • Google Ads (more information in video)

    • YouTube


  • Additional marketing tools

    • HotJar​


  • Conversion Tracking + ROI formula

  • Monthly reporting to show progress 

  • Marketing Review meetings with a manager


  • Google Ads Management

    • Types of campaigns used

      • Search Network  - use of text ads​

      • Call Only  - click-to-call ads on mobile devices only

      • Intent Campaign - expanding reach to users that visit your competitor's website

      • Remarketing - follow your website past visitors around the web

      • Display Network - reach users while they are on any of 2 million partnered websites

      • Smart Campaign - allowing Google's algorithm to reach ideal customers based on your website

      • YouTube ads - using 15-30 second videos about your business showing before a YouTube ad

    • Specific & Targeting Keywords that result in high-quality traffic​

    • Customized text ads to be found in the first position

    • Manual bidding

    • Weekly maintenance to campaign for 100% optimization

    • Conversion driven strategies

    • $100 free ad spend Promo Code to new Google Ads accounts

    • A minimum ad spend budget = $1,000 / month

  • Custom Funnel Page for higher conversion rate

    • A/B testing page design + call to actions​

    • Created using ClickFunnels

  • Google Guaranteed (A.K.A. Google Local Services)

    • Specific Industries only​

    • Verifying business with the liability insurance certificate and business license

    • Business owner background check is required

    • Pay per lead

Google Ads Certified since 2014. 

Google Analytics is a website tracking tool that can tell you a lot about the visitors to your site.

Google My Business is a free listing to showcase your business on Google with reviews, photos

& all your business information.

Google Ad Rank is a diagnostic report that was designed by KaeRae to evaluate the current standing of a business'  Google ranking.

Remarketing Ads are customized display ads that follow your past website visitors around on other sites.

Google Ads is a paid tool that allows you to custom create ads to show at the top of Google for top searched keywords. 

Google Tag Manager is a conversion tracking tool that can dive deeper in to the valuable actions of your website visitors.

Google Ads



Tag Manager


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© 2019 KaeRae Marketing. All Rights Reserved.

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