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Google Tag Manager

Tags are made up of pieces of code.  They function as another information-collecting tool and send data to third parties.  Mastering Google Tag Manager can turn an idea for a marketing strategy into the makings of a solid, actionable plan.  

If you have a website, especially an eCommerce site, Google Tag Manager was made for you.  From the first impression to the bottom/end of the sales funnel, Google Tag Manager tracks many aspects of user interaction. 

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Reasons to Use Tag Manager

Google Tag Manager opens up your business’s online activity trackers to reveal the endless potential for reaching markets with strong buying power.  

You get full use of the Google marketing product array by adding Tag Manager to your online marketing toolbox.  Here are a few things you can use tags for:

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Clicks

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Traffic Origins

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Lead Forms

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Calls

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Transactions

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Funnel

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Remarketing

Another great thing about Google Tag Manager is that you can alter, add, and disable any tag you want without changing your website’s source code. 

 Learn More About Google Tag Manager

Find Out How to Master Google

It can seem daunting to set Google Tag Manager up and get it going, but that’s where I come in.  My experience in online marketing enables me to get creative with your website tags while maintaining the best performance.  

By helping you with setup, optimization, and maintenance, I make sure that your business gets the most out of Google Tag Manager.  

 

Check out our blog for more insights on how to win at using Google and subscribe to the Marketing Mantra to stay up to date on the latest developments for Google. 

FAQ

These are commonly asked questions about Google Tag Manager.

What is Google Tag Manager?


Google Tag Manager is a tool offered by Google which enables you to manage various tracking codes (marketing tags, analytics tags) and other code snippets on your website/web app/mobile app. Here are several examples of tags that can be deployed via GTM: » Google Analytics tracking code (Pageview Tag) » Google Analytics Event » Facebook Pixel code » Google Adwords Conversion Code Snippet » A code snippet of your email marketing tool which displays a popup, etc. Source: https://www.analyticsmania.com/post/google-tag-manager-faq




What can I do with Google Tag Mangager?


You can track more extensively the actions completed on your website. Google Analytics has some limitations on what actions it can track. Use Google Tag Manager to see » When someone clicks on a button to leave your site » How long someone watches a video on your site » When someone clicks on your phone # to start calling » The entire sales (eCommerce) funnel actions




How do I install Tag Manager to my website?


Start by visiting www.tagmanager.google.com You will need to create a new account, use this video to see how CLICK TO WATCH VIDEO Choose your website platform to view the instructions » WordPress » Wix » SquareSpace » Shopify