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Google Tag Manager
Tags are made up of pieces of code. They function as another information-collecting tool and send data to third parties. Mastering Google Tag Manager can turn an idea for a marketing strategy into the makings of a solid, actionable plan.
If you have a website, especially an eCommerce site, Google Tag Manager was made for you. From the first impression to the bottom/end of the sales funnel, Google Tag Manager tracks many aspects of user interaction.
Reasons to Use Tag Manager
Google Tag Manager opens up your business’s online activity trackers to reveal the endless potential for reaching markets with strong buying power.
You get full use of the Google marketing product array by adding Tag Manager to your online marketing toolbox. Here are a few things you can use tags for:
Clicks
Traffic Origins
Lead Forms
Calls
Transactions
Funnel
Remarketing
Another great thing about Google Tag Manager is that you can alter, add, and disable any tag you want without changing your website’s source code.
Learn More About Google Tag Manager
Find Out How to Master Google
It can seem daunting to set Google Tag Manager up and get it going, but that’s where I come in. My experience in online marketing enables me to get creative with your website tags while maintaining the best performance.
By helping you with setup, optimization, and maintenance, I make sure that your business gets the most out of Google Tag Manager.
Check out our blog for more insights on how to win at using Google and subscribe to the Marketing Mantra to stay up to date on the latest developments for Google.
FAQ
These are commonly asked questions about Google Tag Manager.
What is Google Tag Manager?
What can I do with Google Tag Mangager?
You can track more extensively the actions completed on your website. Google Analytics has some limitations on what actions it can track.
How do I install Tag Manager to my website?
Start by visiting www.tagmanager.google.com