Updated: Mar 15, 2021
Saving money when it comes to advertising is always tough to come by. But you can take a few steps to use your budget to its highest efficiency.
How can you really "save money" in Google Ads, there is a cost for every click you get.
First, the best way to get the most out of your total Google Ads campaign budget. You must focus on the best quality traffic. Connecting your account with Google Analytics will show you the ads groups, keywords, ads, and landing pages doing the best. If you find that somethings are resulting in consistent bad engagement data. Pause it and move on to what is working.
The next thing you can do is starting to exclude geographic areas that you do not want people to see your ads. For example, if you offer a local service such as plumbing. You can only serve people so far, usually under 1 hour away from your central location.
If that is the case, you can exclude all of the cities, towns, counties, states, and countries. Once you have excluded the area, your ads will not be seen by any user with their device location showing that area.
While you want to target as many keywords as possible, you should consider benefiting from the Negative Keyword List feature. This allows you to add negative keyword searches. This will eliminate clicks for something that you have in your keyword list, but is irrelevant for your business. For example, adding "free" to your negative keyword list will already create a higher level of quality users.
Lastly, you can use the maximize conversion bidding strategy. This will focus on finding users that would be likely to convert. Google Analytics goal tracking and importing those goals into Google Ads is required to use this bidding strategy.
Free Consultation Call to discuss your business is available to book online here, with KaeRae herself.
Subscribe to the Marketing Mantra blog here.