Google Ads: Ad Extensions

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Google Ads extensions are features that allow advertisers to provide additional information and links to their ads, making them more useful and relevant to users. These extensions can help improve ad performance by providing more context about the advertiser's business, product or service, and encouraging users to engage with the ad.

Here are some examples of Google Ads extensions:

Sitelink extensions: These extensions provide additional links to specific pages on the advertiser's website, such as product pages, store locations, or contact pages.

Callout extensions: These extensions allow advertisers to add additional text to their ads, highlighting key features, benefits, or offers.

Call extensions: These extensions allow advertisers to include a phone number in their ads, making it easy for users to call the business directly from the ad.

Location extensions: These extensions allow advertisers to include their business address and a map marker in their ads, making it easier for users to find the business.

Price extensions: These extensions allow advertisers to showcase their product or service offerings, along with their prices.

Review extensions: These extensions allow advertisers to include third-party reviews and ratings in their ads, which can help build trust and credibility with potential customers.

Google Ads extensions are a powerful tool for improving ad performance and driving more clicks and conversions. By providing additional information and options to users, extensions can help advertisers stand out from the competition and provide a better user experience.