Updated: Aug 6, 2019
There has been a change to Google AdWords brand, it is now known as Google Ads. This post was written before that change.
If you are not familiar with what Google AdWords is, it is a form of PPC advertising. PPC is Pay Per Click. This type of advertising is showing in many different formats on the internet.
First reason almost any business can benefit from using Google AdWords or a PPC campaign. The ads are being placed in front of people that are searching for a specific search query. The ability to show a specific text ad to a user that is looking for that service or product is essential. These ads are also shown at the very top of Google, so your business could be the very first thing under the search box.
Second reason, SEO tactics for business' allow you to be seen by people in your town or city area. Google makes it difficult for your business to be seen by people that are not in your zip code area. Using AdWords, gives you the ability to specifically target market areas your business services and expand to grow your business to new customers.
There are many different types of ads that can be created for your business to advertise your brand to many different users. The traditional text ads shown on Google, as well as display ads that show up on many different websites, such as: espn.com, weatherchannel.com, cnn.com, facebook.com, and over 2 million more. You also have the capability to have the ads that follow users around the internet after they leave your website. And lastly, YouTube video ads that show in-stream before a YouTube video can be watched.
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