How to Market for your Home Cleaning Business

Updated: Mar 14, 2021

There are so many things you are thinking about as you run your house cleaning business. Not to pile on but marketing should be one of your top 3 items to prioritize.

Home Cleaning Ads - Marketing
Home Cleaning Ads - Marketing

Here are some pointers when it comes to marketing your home cleaning business online.

Create a website that will create conversions. What is a conversion, you might ask? It is anything a user does that is the first step in doing business with you. That could be a call, contact form, booking an appointment, subscribing to your blog, Liking your Facebook Page. Anything you choose to designate as a conversion needs to be tracked to see the origins of the user’s online path.

Next, is to be found on Page One of Google. There are a few ways to do this, the first will take longer than you expect. Update all of the SEO Tags on each page of your website. Use only one focus keyword for each page. To expand the keywords you can target by starting a blog.

In addition, verifying your Google My Business listing will start building the credibility your business needs in Google’s eyes. Optimize the listing with as much detail as possible, and fill it with photos. As you get new clients ask them to write a review on your Google listing. Your star rating is a big factor in ranking on Google.

Google - Top of Google - Google Ads
Google - Top of Google - Google Ads

Using paid ads, such as Google Ads will save you time however it will cost money. The benefits of Google Ads can make a huge change in the growth of your business. Learn more about using Google Ads here.

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