Is Email Marketing Here to Stay?
Updated: May 5
You can’t help but wonder, is email marketing still going strong in 2020?
The short answer: Yes.
Email marketing has been around for so long, you'd think something a bit more trendy would take its place. Despite the growth in other ways of connection, email remains the sturdy backbone.
Typing a quick online inquiry gives you endless resources around email marketing and it's effectiveness. It's perfectly summarized at the top of a Google search:
“Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. ... To contradict the rumor that dictates the death of email marketing, according to The Radicati Group, the number of email users will grow to 3 billion in 2020.”
It is still going, but, there is no way access is higher than social media… right?! Compared to other platforms, email remains the first platform most people check at the beginning of the day:
Statistics don’t lie.
When looking at the numbers, we can see right away that email remains the predominant marketing tool. It’s surprising, to say the least, but with a great ROI and automation, email is pretty irresistible.
-There are over 3.9 billion email users worldwide.
-Over 293 billion emails are sent each day throughout the world.
-There are around 1.5 billion Gmail accounts worldwide.
-There are about 5.59 billion active email accounts worldwide.
When we look at the number of accounts as well as the trajectory of email user growth, the appeal of using it as a tool for promoting business is obvious!
It looks like email marketing is going to stick around for a long time to come as #1.
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