The standard version of Google Analytics is indeed free; Google Analytics 360, however, is not.
Standard Google Analytics (GA) typically provides more than enough marketing options for the vast majority of small/medium-sized businesses and marketers. Google Analytics 360 (GA 360) is more beneficial for larger organizations with higher traffic sites and requires more sophisticated analysis.
The price tag for GA 360 is a hefty one at $150,000 a year. GA 360 does offer a few additional features but aren't necessarily beneficial for your specific needs. GA offers many entirely free capabilities, some of which are underutilized or not utilized by many users. It's essential to do your research to ensure you use each component to its full potential and remember to reach out to me for a free consultation and ask all the questions.
Tags: #Google #GoogleAds #GoogleAdWords #GoogleSearch #Keywords #KeywordPlanner #GoogleTrends #KeywordList #GoogleSearchConsole #GoogleAnalytics #NegativeKeywords #GoogleAdsExpress #GoogleExpert #GoogleManager