Keyword Lists & Planning are Everything

Updated: Mar 14, 2021

When using Google to be found online by potential customers, you must know what your keywords are.

Have you taken the time to create a full list of your business and industry keywords?

Have you checked in on where your website is currently ranked for those top keywords?

You may ask yourself, “how am I supposed to know what my keywords are?”

KaeRae Marketing - Google Expert - Keywords
KaeRae Marketing - Google Expert - Keywords

Well, it is quite simple, you want to start with the keywords that simply describe your services. List every single service or product that you offer. No keyword is too small to include in this starting keyword list.

Then you will continue to think like your customers. What would they search for if they needed a solution that your business offers? Especially if they do not know your business exists you will want to be found for these keywords to solve the problem they are having, with you!

Next, you need to remember that when people search into Google they are doing so quickly, or from their mobile device. Including misspelled keywords in your keyword list is always recommended.

Don’t forget that adding pluralization to a keyword, makes it a different keyword to Google.

A few tools that can be helpful to determine how popular your keywords are or discover new ideas.

  1. Google Ads Keyword Planner

  2. Google Market Trends

  3. Google Search Console

You are talking to a computer when you are updating your keywords. It only understands the exact same thing that you enter into the SEO tags or Google Ads keyword lists.