Updated: Mar 1, 2021
When was the last time you looked at your website analytics data? Honestly, it should be reviewed every 30 days. Even more frequently if you have a sale or promotion going on.
If you have studied your Google Analytics data you will find a lot of information that can help you direct your marketing in a successful direction. I will explain the different metrics to look at in Google Analytics.
Where are they coming from?
Where people come from to find your business website is an essential piece of information. This will give you insight into what online marketing platform is bringing you the most business. You can then put more focus on that source of new people.