Listen Up, your Analytics are talking

Updated: Mar 1, 2021

When was the last time you looked at your website analytics data? Honestly, it should be reviewed every 30 days. Even more frequently if you have a sale or promotion going on.

Google Analytics - Google Ads - Google Expert
Google Analytics - Google Ads - Google Expert

If you have studied your Google Analytics data you will find a lot of information that can help you direct your marketing in a successful direction. I will explain the different metrics to look at in Google Analytics.


Where are they coming from?

Where people come from to find your business website is an essential piece of information. This will give you insight into what online marketing platform is bringing you the most business. You can then put more focus on that source of new people.


You can find this section of your Google Analytics by searching in the search bar at the top: "Source/Medium". This can also be found under the Acquisition Tab > All Traffic > Source/Medium.