Search Network vs Display Network in Google Ads

Updated: Mar 14, 2021

Google - Display Networks - Ads
Google - Display Networks - Ads

When using Google Ads to advertise for your business, you will choose between the Search Network and the Display Network to show your ads.

There is a huge difference between Search and Display ads. Let me elaborate.

Search Network

Your search network ads will show up on “search engines” such as, Google and the Search Partners, Yahoo, Bing, and so on.

These ads on the search network will only be test ads. See the example below, of a Google Search and where the ads are shown on Google. You can see there are 3-4 ad slots at the top of Google and 3 more at the bottom of the page.

Google - Search
Google - Search

These ads are simple and focused on describing the services you offer to the searcher. Be sure to include the keywords that your ads are triggering. And choosing the landing page for this ad is important, it must be relevant to the keyword and ad in your campaign.

Learn more about the Google Search Network here.

Display Network

When using the display network, you are expanding your reach to over 2 million websites, videos, and apps that Google is partnered with.

The display network sites reach over 90% of internet users worldwide.

Targeting your audience on the display network is different than it is on search. You will choose to show your ads to users based on their online interests, behaviors, and sites they might frequent.