There is a huge difference between Search and Display ads. Let me elaborate.
Your search network ads will show up on “search engines” such as, Google and the Search Partners, Yahoo, Bing, and so on.
These ads on the search network will only be test ads. See the example below, of a Google Search and where the ads are shown on Google. You can see there are 3-4 ad slots at the top of Google and 3 more at the bottom of the page.
Google - Search
These ads are simple and focused on describing the services you offer to the searcher. Be sure to include the keywords that your ads are triggering. And choosing the landing page for this ad is important, it must be relevant to the keyword and ad in your campaign.
Free Tip: if you are using Google Ads and managing your own account. DO NOT use Search and Display network targeting in the same campaign. Separate the campaigns so they can focus on the two different networks separately and perform better.
Learn more about the Google Ads Management we offer, here.
Free Consultation Call to discuss your business is available to book online here, with KaeRae herself.