Updated: Mar 14, 2021
Finding your audience where they are located physically will give you the ability to pinpoint where you want to do business.
For example, if you are a service-based business that needs to go to the customer's home to complete the service. Then deciding where you want to service is important. Avoiding wasted time driving all over the city.
In Google Ads, you can specifically show your ads to users that are located in or searching about your service area.
Pro Tip: avoid using the setting to target users searching for your area. Those users are normally not your ideal customer. View the setting preferences below.