Updated: Mar 10, 2021
By: Kelsey “KaeRae” Flannery
Here is what I do when I am conducting my weekly maintenance check in all of the Google Ads campaigns I manage.
I recommend reviewing your active Google Ads account once a week. If you have a budget that is higher than $100 a day, you should check on it daily.
The first thing I look at when I get into my Google Ads account is the total number of conversions that happened in the last 14 days.
Now before you ask, what is a conversion? Everyone asks this question. A conversion is any action of value to your business. This can be a phone call, a contact form, an online booking or purchase, or a new subscriber. You get to decide what matters to your business. But I highly recommend tracking all of those actions either way.