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What are Negative Keywords?

Negative keywords might sound like a downer, but they're actually a powerful tool for success in Google ads.

Hi, I'm Kelsey, an entrepreneur and Google Certified Expert and today we're diving into the world of negative keywords in Google ads. Negative keywords play a crucial role in refining your ad campaigns. They work by preventing your ads from showing up in front of audiences searching for unrelated products or services.

Let's break it down with an example. Imagine you're a limo driver in Florida. You want your ad to appear when locals search for terms like limo service or limo driver. However, you definitely don't want your ad popping out for searches like limo driver careers or limo driver salaries. Enter negative keywords in this scenario; careers and salaries would be designated negative keywords, ensuring that your ad reaches the right audience without wasting impressions on relevant searches.

It's essential to use negative keywords strategically. While having too many negatives can limit your reach, employing them wisely can significantly boost the effectiveness of your Google ads.

Curious if Google ads are the right fit for your business? Take our quiz.

Or better yet, do you want to discover what your keywords are? You can explore the minds of your customers to find all the keywords your business can benefit from. Access the exercise here.


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