Updated: Mar 15, 2021
A very common question I get is "what is CPC or PPC?"
This question is actually very simple, Google uses these names to describe the bidding strategy that is used in Google Ads.
Google Ads has been called so many different names.
Cost-Per-Click simply means that you will pay for each click you get on your ads.
Pay-Per-Click is the same thing but a different name.
This bidding strategy is simple to understand the name, but how the auction works to get your ad to the top of the page to get the click.
Much more goes into the strategy than just how much are you willing to pay per click.
There are three main factors that go into the quality score of your ad and where you can get placed on Google Search.
Your Ad - use your keywords in your ad copy & choose a landing page that is specific to the keyword you are targeting
Your Keywords - choose specific keywords related to your business, consider keeping the search query phrases to under 3 words.
Your Bid - use the keyword planner or estimated bid columns to find the best amount to bid on each keyword. This bid is the max amount you are willing to pay on any click for a keyword. (Note: you only pay 1𝇍 more than the competitor shown below you.)
A bonus factor is if you have any ad extensions that can lend more information to help impact the choice to click on your ad over your competitors.
Getting to the top of Google can be a challenge, but with a strong strategy and organized campaign structure, you will see success and growth.
Be sure that your website landing page is relevant to all your keywords and ads. The more Google sees the relevancy and consistency, the better quality score and ad rank you will receive.