What is Google my business?

Your Business Profile is your Google Business Listing which appears in the local results of Google Search and Google Map. Creating a Google My Business account enables you to manage, access, customize, and optimize your Business Profile on Google for free.

The information on your GMB could be the determining factor in whether or not someone chooses your business. Your cover photo shows up first for your listing, followed by additional images you upload and some that your customers may upload. According to Google, businesses with photos receive 35% more clicks to their website and 42% more requests for driving directions in Google Maps.

Once you have access, you can edit your business name, location, and hours as well as monitor and reply to customer reviews, add photos, and view insights such as where and how people are searching for you. Creating a Google Business Listing or Business Profile allows you to gain more visibility on Google. But remember, creating a Business Profile does not give you management over it, and you need those management and editing capabilities if you want your Business Profile to be effective. An optimized business profile can enhance your SEO and be a lead generation tool.

Google My Business also has an app you can download to keep on top of your listing from your phone. However you decide to manage it, it is important to start your gain access to Google My Business as soon as possible.