• KaeRae Marketing

When designing your own website, what should you know

Updated: Mar 14, 2021

Things have been changing over the last year for business. It is almost mandatory to have a good online presence for your business.

Using the web to promote your business will save you so much time. You will not need to constantly by your phone only getting leads that you put effort into finding.

The opportunities are endless when creating a website that will stand out and do the selling for you.

But there is a lot to think of while creating a website. If you are designing it yourself or if you hire a website designer.

Here are 10 things to have on your radar when beginning the website design project.

  1. Your Brand: What does your brand currently say about your business? What do you want your customers to think when they see your website or business logo? You can decide to make your website or business brand whatever you want, you can change your business brand if you are very specific in what you need from your brand. Things your customers will notice about your brand if your logo is blurry or outdated or if you are not adapting with the times, or _______________.

  2. Your Domain: Do you already have a domain name purchased? This is the URL that is connected to your site to be seen online. Start thinking about what you would like your domain to be. This is an annual renewal cost that you must be sure is on autorenewal. Start your search for available domains at www.wix.com/domain/names

  3. Your Homepage: What do you want your first impression to be to a new visitor? This can be one of the most important pages on your website. Show the best features of your business, experience, testimonials, and must-know information.

  4. Your Conversions: How can your users contact you or share their information with you. Consider you may have a handful of conversions on your site. The trick is to place conversion buttons or actions as often as you can on each page, without being too much.

  5. Your Content: It is very difficult to keep a web user's attention for longer than a minute or two. You have a short window to get the user engaged when they visit your site. Consider using a variety of types of content to provide a bit of everything for each user. Written copy is the first level of sharing the details and important information about your business, including your keywords for Google where you can. High-quality images are a clear indicator of how seriously you take your website. If you only have free stock photos or blurry cell phone photos, your users can notice and will be less interested. Take the time to hire a photographer to take authentic photos of yourself and the business environment. Videos are the best type of content for your website. To keep the engagement of your users, sharing your story or important details via video, gives them a sense of the real you. People want to know the WHY. They become life-long customers if they feel invested in your story.

  6. Your Mobile Site: If you ignore how your website appears on a mobile device you could lose 50% of your viewers. Keep it simple to navigate and easy to read. Perform your own Mobile-Friendly Test here search.google.com/test/mobile-friendly

  7. Your Response Time: Who plans on responding to any of the incoming leads from the website? If you do not respond quickly enough the user could go to one of your competitors.

  8. Your SEO: There is a lot to learn when it comes to Search Engine Optimization (SEO). Trusting a professional is my recommendation. But to help you get started, you want to ensure your SEO page title tags, meta descriptions, and alt tags are all completely set up on each page. This is how Google reads and understands your website. If you skip this, it will take much longer to see any organic ranking. There are other things to do when wanting to improve your SEO, that you can start from the very beginning. One being backlinking. This is adding internal and external links to your website content. Giving the user an opportunity to learn more on another page. This builds credibility in Google's eyes. Adding a blog to the website will give more opportunities to create better rankings for specific keywords.

  9. Your Tracking: Don't you want to know how many users came to your website, and where they found you? That information can be quite valuable when it comes to making a decision on where to spend your marketing ad dollars. Learn how to create a new Google Analytics account www.kaeraemarketing.com/post/how-to-create-a-ga-account

  10. Your New Website: How do you plan on getting your new website design out there? Share your new site with everyone you know, family, friends, existing clients, and networking acquaintances. Creating a marketing plan to reach more people and expand your brand awareness, can boost your business in a couple of months.

Free Consultation Call to discuss your business is available to book online here, with KaeRae herself.

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