When to Use Google Ads
Updated: Mar 14, 2021
The possibilities of Google Ads is endless, but you need to use the type of Google Ads that would benefit your business the most.
Traditional Google Search Ads are best used for businesses that are B2C, business to customer. Most users are looking for something they need for themselves. When searching they have begun the buying process. You can find these people just starting to look for your services with specific keyword search queries.
Targeting your audience that is also a business. This would be for B2B service-based businesses. Google Ads Search can get you to compete with any larger competitor. But the B2B audience will not be as easy to capture with a Google Search like a residential customer would be. B2B leads will be harder to find in the sea of keyword searches that overlap with B2C searches.
Now, there is a special kind of Google Ad available to a specific list of industries that are B2C services-based businesses. Those industries can go through an approval process and background checks by Google to use Google Local Services Ads. This is also known as Google Guaranteed. The advantage of these ads is that they are billed on a cost-per-lead basis, this means you only pay for the calls that become a booked appointment.
Air duct cleaner
Garage door pro
Real estate agent
Windshield repair pro
*Not all services are supported in all markets.
For those businesses, that sell a product with an e-commerce website. I recommend using the traditional Google Ads Search Ads to reach your audience unfamiliar with your product. But you must use Google Merchant Center Shopping Ads. These ads will showcase your product image, price, description, and click to buy right on Google Search.
Lastly, there is an amazing opportunity for any non-profit organization to apply for the Google Ads Grant Program. This awards your organization $10,000 per month in advertising spend.
There are some limitations, you are only able to create search ads and bid up to $2.00 for the click.
Google Ads is an excellent tool to grow your business online. Creating a combination of different ads available to customize around your business goals.
If you have questions about Google Ads or any Google tools. You can book a free consultation with KaeRae Marketing. Click Here to Book Online.
Subscribe to the Marketing Mantra blog here.
Tags: #Google #GoogleAds #GoogleAdWords #GoogleSearch #Keywords #KeywordPlanner #GoogleTrends #KeywordList #GoogleSearchConsole #GoogleAnalytics #NegativeKeywords #GoogleAdsExpress #GoogleExpert #GoogleManager