When to Use Google Ads

Updated: Mar 15, 2021

The possibilities of Google Ads is endless, but you need to use the type of Google Ads that would benefit your business the most.

Google Ads - KaeRae Marketing
Google Ads - KaeRae Marketing

Traditional Google Search Ads are best used for businesses that are B2C, business to customer. Most users are looking for something they need for themselves. When searching they have begun the buying process. You can find these people just starting to look for your services with specific keyword search queries.

Targeting your audience that is also a business. This would be for B2B service-based businesses. Google Ads Search can get you to compete with any larger competitor. But the B2B audience will not be as easy to capture with a Google Search like a residential customer would be. B2B leads will be harder to find in the sea of keyword searches that overlap with B2C searches.

Now, there is a special kind of Google Ad available to a specific list of industries that are B2C services-based businesses. Those industries can go through an approval process and background checks by Google to use Google Local Services Ads. This is also known as Google Guaranteed. The advantage of these ads is that they are billed on a cost-per-lead basis, this means you only pay for the calls that become a booked appointment.

  • Air duct cleaner

  • Appliance repair

  • Architect

  • Lawyer

  • Car repair

  • Carpenter

  • Carpet cleaning

  • Chiropractor

  • Countertop pro

  • Electrician

  • Event planner

  • Fencing pro

  • Financial planner

  • Flooring pro

  • Foundation pro

  • Garage door pro

  • House cleaner

  • HVAC