Updated: Feb 26, 2021
To find your ideal consumers you will use several different targeting methods to reach them. Starting with where they are Geographically located.
Depending on your business services and or products, you may be able to reach a nationwide audience, or your services are only locally based.
Either way, you still need to analyze where the consumer is and why they need your services or products to being with.
If you are targeting the user that will be visiting your brick and mortar location to purchase your product or obtain your service. Your geo target area will be determined on how long the customer is willing to travel for that service or product. In this case you would be using a radius targeting method. [Examples would be: dentist, auto body repair, chiropractor, child care, and more.]
Radius target method is effective because you can decide for example, that someone will travel about 20 minutes to retrieve the needed product or service. You know that you can start your internet ad campaign<