Updated: Mar 14, 2021
Finding where your customers are located can help you target your advertising more effectively.
Being able to target specific cities and zip codes of your overall target audience. It allows you to be where they are when they look for you.
If you blanket the entire United States with advertising or organic efforts you will need a large budget. But if you target your top 5 major cities you will see better success for the same ad spend budget.
Now how do you find out where your visitors are located? You can always decide ideally where you want to target to have the best customers based on your services or products.
But if you want to see where your already existing customers are coming from. You can find that information on your Google Analytics.