The holidays can be a wonderful time of the year. It holds a great opportunity for many businesses.
If you have an online e-commerce business, your potential is excellent this year. Be sure to give yourself enough time to start and test your marketing campaigns before Black Friday and Cyber Monday even get here.
There’s been significant growth in e-commerce in recent years. In 2014, total sales reached just $1.3 trillion. But that number has more than tripled in 2020 to $4.2 trillion and is anticipated to keep growing as we move deeper into the 2020s. (Statista)
Is your business ready for that much growth? Are you currently creating any ad campaigns for new sales?
How many views has your website received in the past 12 months? Reviewing your Google Analytics data can give you a clear indication of what marketing campaigns would best suit your business and audience.
One of the more interesting online shopping statistics is that more than six out of every ten shopping journeys begin online. (Source)
Creating a marketing campaign that can stand out among the other millions of ads on the web. Your business can stand out to those users that are interested in your industry, familiar with your brand, or have visited your website.
Marketing planning is the begging of the path for your digital marketing this holiday season.
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Tags: #Google #GoogleAds #GoogleAdWords #GoogleSearch #Keywords #KeywordPlanner #GoogleTrends #KeywordList #GoogleSearchConsole #GoogleAnalytics #NegativeKeywords #GoogleAdsExpress #GoogleExpert #GoogleManager