Updated: Mar 15, 2021
The landing page for your Google Ads campaign is a large component that will give the success of your ad. There are a few different ways you can go when choosing a landing page for your ads.
But let me share a quick pro-tip, you should select the landing page for an ad with your keyword and customer in mind. Send the user to the page that is most relevant to the keyword they searched. Do not use your home page as your landing page, unless it is for a branding ad.
You can choose to use a page that already exists on your website or you can create a customized landing page for your ad campaign.
Google wants to see consistency, they look for the keyword you want to show for in your ad copy language as well as your landing page. If they don't see the keyword on your page you will receive a lower ad rank.
I recommend using Google Analytics to determine the best landing pages on your website. The page that receives the longest session duration or the page that converts at the highest rate would be your best first choice.