Quick Answer: Your Google Ads are working if they're generating tracked phone calls, form submissions, or booked jobs at a cost that makes financial sense for your business. Clicks, impressions, and CTR don't tell you if ads are working. Actual leads do. Here's how to measure what matters. This is one of those questions that sounds simple but exposes a real problem in how most Google Ads campaigns are reported. You look at your dashboard. Clicks are happening. Spend is happening. But you're...

Want to show up in the Google Maps 3-pack instead of your competitors? Here are the exact things that actually move the needle. I'm Kelsey with KaeRae Marketing. Ranking on Google Maps isn't magic — it's a combination of specific factors that Google uses to decide who shows up first. I'm going to break down what those factors are and what you can actually control. Google has said publicly that Maps rankings come down to three things: Relevance — how well your profile matches what someone is...

Google Ads waste is shockingly common in the home service industry. I've audited accounts where 40%, 50%, even 60% of the monthly ad spend was going to clicks that had zero chance of turning into customers. The worst part? Most of these business owners had no idea. Their agency was sending monthly reports. The clicks were happening. It just... wasn't turning into calls. Here are the 7 most common signs your Google Ads are leaking money — and what to do about each one. Sign #1: You're Getting...