Quick Answer: The core difference: Google Ads captures people who are actively searching for a plumber right now. Facebook Ads interrupts people who weren't looking. For most plumbing companies, Google Ads (including Local Service Ads) should be the primary paid channel because plumbing is a demand-driven service — customers don't plan ahead, they search when they need you. Facebook can play a supporting role for brand awareness and seasonal promotions, but it's rarely where emergency...

Quick Answer: For most home service businesses — plumbers, HVAC companies, electricians — Performance Max campaigns should be used cautiously or skipped entirely in favor of standard Search campaigns. PMax is a powerful tool for e-commerce and brand awareness, but home service leads come primarily from search intent. PMax's lack of transparency and tendency to prioritize display and YouTube placements can burn your budget on impressions instead of generating actual calls. Google really wants...