The internet is a very hard place for business owners to find their perfect customers, that is if you don't know where to look. Google being the most popular used website on the web today, they provide tools for a lot of different purposes. I am going to explain the importance of using their Free tool called Google Analytics.
Analytics is the key to knowing who your best potential customers are, what they like, and where they can find you on the internet. This tool is a coding that can be placed on the backend of your website, do not attempt this on your own it could be dangerous. Just kidding! Consult your webmaster for assistance, or call me!
Google Analytics is beneficial because once you have it tracking your website, the information you can then gather from what the people that visit your site like about your business. That data can help you then know where those people came from to market your business in those areas. The information you are able to see also provides you insight to know if you should make edits to your website to help get better engagements from your visitors.
Your website is your 24 hour store front, you want to learn from the people that visit your site. And make changes to better adapt to what your customers want.
If you are interested in learning more view our website, and sign up for a free evaluation for your business.