Google has recognized that human behavior is changing, that many younger generation users are more comfortable communicating via Text Messaging. They have created a new feature to add to your Paid Ads that show on Google, to allow the user to text the business with questions, or to schedule an appointment.
For businesses that have a consumer market that is made up of younger people, they need to be ready to adapt with the behavior of their customers. If a business does not change the way they can communicate with new consumers they would risk the chance of them going to another company.
If you are a business that is interested in learning more about this new feature and know it would benefit your steam of inbound customers from the internet. Contact me and I am happy to explain further and get it all set up for you.
Stay Tuned for more posts about the new features Google AdWords can offer your business to grow and be prosperous this year.