One of the biggest questions business owners ask is "What does Google want to see to rank at the top?"
Well this post will review some key techniques that will help your website climb the rankings on Google search.
Let's start with this, Google likes when you use all of their free products, this includes Google My Business listing, Google Analytics, Google Search Console, and more.
When you are looking to impress Google, set up your business properly from the start. I will give you an idea of what that includes.
1st. Create your business listing in Google My Business. You must verify this listing for Google to trust the information. Learn how to do this by reading the post about Google My Business listings.
2nd. SEO Tags. On your website, you need to set up your SEO (Search Engine Optimization) for Google to understand what type of keywords are used to describe your business. There are several opportunities on your website to show Google the keywords you want to rank for.
3rd. Consistency is key. Google will not trust you if they find out something different about your business from somewhere else. Verify all of your business listings that are out on the web, and make sure all of your information is accurate and up to date.
4th. Don't let it get stale. If you do not update your website or your listings with new content, Google assumes you have gone out of business or could be outdated.
5th. User engagement. Google can access the user traffic data from your Analytics account, keep an eye on how your visitors enjoy your website. If you find they are not engaging, you need to consider changing your website to be more appealing.
6th. Mobile friendly. If you have not gotten with the times and made your website mobile-friendly then you will not see an improvement in your SEO ranking until you do.
This is just a handful of things to think about when improving your Google search ranking.
For more details on what Google is looking for to improve your ranking, read the Google's 200 Ranking Factors, The Complete List (2018), written by Brian Dean.