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YouTube Ads

YouTube is a fantastic platform for online advertising.  Video marketing on YouTube is an effective method that millions of businesses use to get their message to their target market.  

YouTube is the 2nd most visited site on the Internet with over 2 billion users per month.  How about some more reasons why your business can increase its ad reach using YouTube ads?

  • Over 30 million people use YouTube every day.  

  • Over 1 billion YouTube videos are watched on non-mobile devices every day.  

  • Over 1 billion YouTube videos are watched on mobile devices every day.  

  • YouTube has paid out over $2 billion to ad partners. 

Video Ad Formats

Creating a professional and compelling video for your ad is key, and with a little guidance, you can quickly see the return on investment.

Video ads are engaging and work quickly on the human brain.  Our attention is naturally drawn to movement, speech, and music.  

It’s important to be proactive, creative, and focused with video marketing.  A video ad has to get the viewer’s attention, educate, and attract.  Take advantage of the fact that new content is constantly being made, making new ad real estate. 

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What does the Google platform let you do with YouTube ads?

Track your target audience based on the videos they watch.

Track your target audience based on the channels they subscribe to.  

Get data on your target market’s location and concentration groups.

See what devices your desired customers are using to watch YouTube video ads.  

Get insights on more demographic data like gender, occupation, and other behaviors and interests.  

Use Google Analytics to track the performance of your video ads. 

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Running a YouTube video ad campaign is different from running a PPC (pay-per-click) or paid social media campaign.  Using the Google marketing platform lets you seamlessly integrate your video ads into your marketing strategy.

A video ad can be used across multiple platforms.  Content is easily adjustable according to format.  You can use tools like audio, captions, autoplay, and music to your advantage.  When making a YouTube video ad, always include your business branding, tag line, and best ways to contact you in the first 5 seconds.  

YouTube video ads are also cost-effective, costing an average of a few cents per click. 

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These are commonly asked questions about YouTube.