It is a valuable action done by a website user that engages with your business. Such as, phone call contact form request a quote sign up or subscribe purchase book a session Any of these conversions can be tracked within Google Analytics. Prioritize your conversions to focus on different strategies to get the most of those conversions.

All Google tools are free to use! Sign up for a free Gmail account and you will be able to sign up for all of the Google tools listed below. Google My Business Google Search Console Google Analytics Google Tag Manager YouTube Google Drive Google Photos Google Docs Google Sheets Google Forms Google Calendar

We recommend using your own business website past data to determine what would be the best strategy or source of your leads. This will give us a better idea of how to prioritize your marketing campaigns. Excellent strategies to get more leads for your business, all depending on your industry. Google Ads or Paid Ads SEO YouTube Ads

SEO is an abbreviation for Search Engine Optimization. But still what does that mean...? SEO put simply is the ranking in which Google (or other search engines) read your website and decide which keywords you will rank for. There are over 200 different SEO factors that impact where your website ranks online, for any given keyword.

A blog can be a fast track to getting your website ranked higher organically (or with SEO). A blog offers the opportunity to write a different post for each specific keyword or search query you want to rank for. It is important to focus on just one keyword per blog post. And include that keyword as much as possible into the post content, alt tags, title tag, and meta description. One blog posts a month is a great place to start. Use Google Search Console to find the keywords you need to improve your rank for.

1. Who is your audience? 2. What is the message of this campaign? 3. What do you expect to get from this campaign? 4. Where is my business being found the most? 5. Are there any unique ways to showcase my business?