Ask Your Questions

That depends on your market, your industry, and your goals — which is exactly what we talk through on the free call.(/book-a-call-google-ads) I'll give you an honest range based on your specific situation, not a number pulled from thin air.

Google Ads can generate visibility quickly once campaigns are live. That said, the first few weeks are about data collection and optimization. I won't overpromise a timeline — that's not how honest marketing works.

Yes — and it needs to actually convert visitors. If your site isn't in good shape, I'll tell you before we start. Sending paid traffic to a broken landing page is just burning money.

Google Ads needs time to gather data and optimize. Three months is the honest minimum to get a real read on performance. After that, it's month-to-month — no trapping you in something that isn't working.

Always. It's your account. You have full visibility into everything running. I believe in radical transparency — no black boxes, no mystery.

I specialize in home service businesses — plumbers, HVAC, electricians, roofers, landscapers — and some e-commerce. If I'm not the right fit for your business, I'll tell you that on the call.(/book-a-call-google-ads)

It is a valuable action done by a website user that engages with your business. Such as, • phone call • contact form • request a quote • sign up or subscribe • purchase • book a session Any of these conversions can be tracked within Google Analytics. Prioritize your conversions to focus on different strategies to get the most of those conversions.

All Google tools are free to use! Sign up for a free Gmail account and you will be able to sign up for all of the Google tools listed below. • Google My Business • Google Search Console • Google Analytics • Google Tag Manager • YouTube • Google Drive • Google Photos • Google Docs • Google Sheets • Google Forms • Google Calendar

We recommend using your own business website past data to determine what would be the best strategy or source of your leads. This will give us a better idea of how to prioritize your marketing campaigns. Excellent strategies to get more leads for your business, all depending on your industry. • Google Ads or Paid Ads • SEO • YouTube Ads

SEO is an abbreviation for Search Engine Optimization. But still what does that mean...? SEO put simply is the ranking in which Google (or other search engines) read your website and decide which keywords you will rank for. There are over 200 different SEO factors that impact where your website ranks online, for any given keyword.

A blog can be a fast track to getting your website ranked higher organically (or with SEO). A blog offers the opportunity to write a different post for each specific keyword or search query you want to rank for. It is important to focus on just one keyword per blog post. And include that keyword as much as possible into the post content, alt tags, title tag, and meta description. One blog posts a month is a great place to start. Use Google Search Console to find the keywords you need to improve your rank for.

1. Who is your audience? 2. What is the message of this campaign? 3. What do you expect to get from this campaign? 4. Where is my business being found the most? 5. Are there any unique ways to showcase my business?

It is a Free Google Listing to showcase your business information when someone searches your business name in Google. And when searched for Local Businesses in the Map section, your Google My Business Listing will be shown.

5 - 10 Reviews. You need at least 5 - 10 reviews and ratings for these to appear in Google search results. Start to focus on getting just 4 reviews for your business information can appear on Google search.

You must verify your Google Business Profile. This will ensure that you can keep the information updated and accurate. You can verify your listing by finding your listing on Google Search. And click "Claim This Listing". You will be required to get a verification code from Google, via Mailed Postcard, Phone Call (to the number on your listing), or send an email. A new option for the verification process is a Video Call to verify your address with signage, equipment and the owner's face.

Getting a star rating for your Google Business Listing is important, it gets you to stand out and build credibility from your past customers. It only requires one review to get a star rating. Your listing will have a customized profile link to share with your recent customers to request a Google Review. https://static.wixstatic.com/media/f7391c_128d80a69a9e4b0eab06231445db9fd8~mv2.png

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Yes, this can help Google understand your business even more. It also offers an opportunity to show off a bit more about your business. Such as, a promotion you have going on, a seasonal service or product, a video, an event, and more.

This is a free Google tool that you can implement onto your website to track your users behaviors on each page of your site.

Google Analytics uses cookies to track the users behavior on and off your website. It can collect data on your users behavior • Source of where they found your site • The time they spent on your site • Devices used • Pages viewed • Geographic location • Conversion actions • New vs Returning user • Total Sessions & Average Pages Viewed each session

All of your website visitors actions, such as • The pages they viewed • How long they stayed • Where they found your website • The device they used while on your site • If they completed a form or contacted you • Their geographic area

UA = Universal Analytics GA4 = is a newer version of Google Analytics, released October 2020. There are three major differences between UA and GA4. The first difference is how users are tracked. In UA, users are tracked via sessions (or set periods that encompass everything a user does on your site). The second difference is the reporting. In UA, there are several set reports with some customizations possible. GA4 has only top-level reports built in, and if you want specific reports, the analysis tab is the place to go. This gives you greater freedom in how your reports look and lets you drill down to the data that’s most important to you. The third difference is how they’re set up. UA uses a property and view setup while GA4 allows you to mix data from your apps and website. This happens through a single property and Google Analytics’ data streams. Source: https://brandcraft.com/blog/5-reasons-you-need-google-analytics-4/

Using Google Analytics to track the traffic and engagement on your website. If you do not have it set up, you will not be able to review the data and make educated business decisions. I recommend using Google Analytics to decide where you should focus your marketing efforts. You can learn so much about your audience from their actions on your site. Not just that, you will find out what is working and what is not on your site. Look at your Google Analytics data every quarter.

The easiest way is to connect Google Analytics 4 directly through your website platform's built-in settings — most major platforms (Wix, WordPress, Squarespace, Shopify) have a dedicated field where you simply paste your GA4 Measurement ID and it handles the rest. If your platform doesn't have a native integration, you can install it by adding a small snippet of tracking code to the header of your website, or by using Google Tag Manager as a middleman to deploy it without touching code at all. First you will need to sign up for Google Analytics, start by going to www.analytics.google.com

Cost-Per-Click. CPC describes the bidding strategy for Google Ads. There is a cost for each click that your ad gets. The competitiveness and other bidders for a specific keyword will designate how much the cost is.

There are several types of Google Ads. Search Text Ads - can be found at the top and bottom of each Google search page. Search Call Only Ads - can be seen at the top of Google search, for only mobile users that can click on the ad and start dialing your business phone number. Display Image Ads - can be found on over 2 million websites across the web that partner with Google to show ads in designated spaces and sizes. YouTube Video Ads - can be seen as a commercial style ad before a YouTube video plays. Local Services Ads - can be seen above all other ads, showcasing the business star rating, total reviews, and phone #

Yes, Google AdWords became Google Ads on July 24, 2018.

There are several different targeting your audience with Google Ads. 1. By Keyword 2. By Geographic Location 3. By Demographics 4. By Behaviors & Interests (homeowners, pet lover, just married, etc.) 5. By Websites They Visit 6. If they visited your website before

A keyword is what a user searches online to look for something. AKA; search query

A landing page is where the user goes on your website when they click on your ad. This page should be chosen specifically to relate to the keyword the user searched.

You should explain what sets your business apart from your competitors. Share quick phrases that will show your business value. Ex: Free Shipping, Locally Owned, Serving Rochester, NY, Licensed & Insured, etc.

There are 3 main factors in the ad auction which determines the order of ads appear. 1. Your Bid - setting your bid maximum will tell Google how much you are willing to spend on a click. You end up paying only 1₵ more than the ad below you. 2. Your Ads - you need to have quality ad language that matches your keywords and the copy on your landing page. They all must be relevant for Google to see you are offering a good experience for the user if they click your ad. 3. You Ad Extensions - Google encourages using all of the ad extensions made available. Providing the user all the information about your business to help them choose your ad over others.

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This is a Google tool that allows you to measure your website's organic search traffic. View the overall performance, clicks, impressions & position data, fix any link issues and start seeing your website improve in Google Search organic results and ranking.

Google Search Console can show you where your organic keyword ranking or page ranking could be improved. There are several ongoing SEO strategies you can manage to do on your own. An example would be to write a blog post every week about a specific keyword you need to improve your organic ranking for.

Search Console is a tool that can help you learn the keywords that have the lowest rank but the most impressions. These keywords are the best opportunities for your SEO strategy and website. Use the low performing but highly searched search queries to focus on in your upcoming blog posts.

You can find how many clicks and impressions your website received for each keyword your website ranks for. The average position your website ranks is available too.

Go to search.google.com/search-console,(http://search.google.com/search-console) sign in with your Google account, and add your website as a property. Google will give you a few verification options — the easiest for most website platforms is the HTML tag method, where you copy a small snippet of code and paste it into the header section of your site. If you're on a platform like Wix, Squarespace, or WordPress, there's usually a dedicated field in your site settings where you can paste it without touching any code. Once it's in place, click Verify in Search Console and you're done.

A site map is a list of pages of a web site within a domain. There are three primary kinds of site map: Site maps used during the planning of a Web site by its designers. Human-visible listings, typically hierarchical, of the pages on a site. Structured listings intended for web crawlers such as search engines. Source: https://en.wikipedia.org/wiki/Site_map(https://en.wikipedia.org/wiki/Site_map)

Google Tag Manager is a tool offered by Google which enables you to manage various tracking codes (marketing tags, analytics tags) and other code snippets on your website/web app/mobile app. Here are several examples of tags that can be deployed via GTM: • Google Analytics tracking code (Pageview Tag) • Google Analytics Event • Facebook Pixel code • Google Adwords Conversion Code Snippet • A code snippet of your email marketing tool which displays a popup, etc. Source:https://www.analyticsmania.com/post/google-tag-manager-faq(https://www.analyticsmania.com/post/google-tag-manager-faq)

You can track more extensively the actions completed on your website. Google Analytics has some limitations on what actions it can track. Use Google Tag Manager to see • When someone clicks on a button to leave your site • How long someone watches a video on your site • When someone clicks on your phone # to start calling • The entire sales (eCommerce) funnel actions

Google provides two snippets of code when you create a Tag Manager account — one goes in the <head> section of your website and one goes in the <body>. If you're on a website platform like Wix, Squarespace, or WordPress, you don't need to touch any code — there's a built-in field in your site settings where you paste your Tag Manager ID (it starts with GTM-) and the platform handles the rest.

For most platforms, 10–30 seconds is the sweet spot. Short enough to hold attention, long enough to deliver a clear message and call to action.

YouTube is a free video platform owned by Google where people can watch, upload, and share videos — making it the second largest search engine in the world and a powerful place for home service businesses to get found by local customers.

YouTube SEO is the process of optimizing your videos so they show up higher in YouTube search results — using the right keywords in your video titles, descriptions, and tags so the right people can find your content when they search for topics you cover.

The most effective way to grow YouTube subscribers is to publish videos consistently on topics your target audience is actively searching for, end every video with a clear and specific call to action asking viewers to subscribe, and make sure your channel page — including your banner, profile photo, and about section — clearly communicates who you help and what they can expect from your content. Optimizing your video titles, descriptions, and thumbnails for search and click-through rate ensures the right people find your videos in the first place, which makes every other growth tactic work harder.

Local Services Ads helps you gain new local jobs by serving well-placed ads when potential customers search for your services. We make it easy for you to control your budget, let customers get in touch with you, and leave reviews. Additionally, when you sign up for Local Services Ads, you build trust online with customers by becoming a Google Guaranteed business. AKA: "Google Guaranteed" Source: https://ads.google.com/local-services-ads/faq/

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Local Services Ads are available to a wide range of home service businesses, including plumbers, HVAC companies, electricians, roofers, garage door companies, locksmiths, pest control, house cleaners, landscapers, and more. Google continues to expand the list of eligible categories, so if you're not sure whether your trade qualifies, a quick Google search for "Local Services Ads eligible businesses" will show you the current full list. • Accountants • Acupuncture • Appliance repair • Auto glass • Auto repair • Bankruptcy lawyers • Business lawyers • Carpet cleaning • Child care • Contract lawyers • Countertop services • Criminal lawyers • Dental • Dermatology • Dietitian • Disinfection services • Drain services • Drywall services • DUI lawyers • Electrical • Estate lawyers • Event planning • Eye care • Facial plastic surgery • Family lawyers • Fencing • Financial planners • Flooring • Foundation services • Garage door • General contracting • Gutters • Handyman • Home inspection • Home security • Home theater • House cleaning • HVAC • Immigration lawyers • IP lawyers • Junk removal • Labor lawyers • Landscaping • Lawn care • Litigation lawyers • Locksmith • Malpractice lawyers • Midwife • Moving • Naturopath • Online tutoring • Orthodontics • Painting • Pediatric dentistry • Personal injury lawyers • Pest control • Pet boarding • Pet grooming • Pet training • Photography • Physical therapy • Plastic surgery • Plumbing • Podiatry • Pool and spa • Preschool • Pressure washing • Primary care • Psychiatry • Psychology • Real estate agents • Real estate lawyers • Roadside assistance • Roofing • Siding • Snow removal • Tax lawyers • Tax specialists • Traffic lawyers • Tree services • Tutoring • Urgent care • Water damage restoration • Weight loss • Window cleaning • Window repair/installation

To get started with Local Services Ads, you'll need a Google Business Profile, proof of your required business licenses and insurance, and a background check through Google's verification process. Once approved, you set a weekly budget and only pay when a potential customer calls or messages you directly through the ad. The approval process takes 2-3 weeks Start by visiting ads.google.com/local-services-ads

1. You need to have a business that on the list of approved industries. 2. Create a Local Services Ads account 3. Complete an Owner's Background Check 4. Upload your Business License & General Liability Insurance Policy