Marketing FAQs

What is a conversion?

It is a valuable action done by a website user that engages with your business. Such as, - phone call - contact form - request a quote - sign up or subscribe - purchase - book a session Any of these conversions can be tracked within Google Analytics. Prioritize your conversions to focus on different strategies to get the most of those conversions.

What is the best way to generate more leads?

We recommend using your own business website past data to determine what would be the best strategy or source of your leads. This will give us a better idea of how to prioritize your marketing campaigns. Excellent strategies to get more leads for your business, all depending on your industry. - Google Ads or Paid Ads - Social Media Advertising - SEO - YouTube Ads

What is SEO?

SEO is an abreviation for Search Engine Optimization. But still what does that mean...? SEO put simply is the ranking in which Google (or other search engines) read your website and decide which keywords you will rank for. There are over 200 different SEO factors that impact where your website ranks online, for any given keyword. To learn more about the factors for ranking, read more here.

What are the benefits of socia media marketing?

Social Media marketing can provide you a chance to get in front of your audience while they are just scrolling their feed. Most people spend an average of 2 hours and 22 minutes on social media in 2019. If you understand who your audience is, then you should be on social media. You can use advertising to target your ideal customer, based on interests, behaviors and geographic location.

Do I really need a blog?

A blog can be a fast track to getting your website ranked higher organically (or with SEO). A blog offers the opportunity to write a different post for each specific keyword or search query you want to rank for. It is important to focus on just one keyword per blog post. And include that keyword as much as possible into the post content, alt tags, title tag, and meta description. One blog posts a month is a great place to start. Use Google Search Console to find the keywords you need to improve your rank for.

How much does it cost to use Google tools?

All Google tools are free to use! Sign up for a free Gmail account and you will be able to sign up for all of the Google tools listed below. » Google My Business » Google Search Console » Google Analytics » Google Tag Manager » YouTube » Google Drive » Google Photos » Google Docs » Google Sheets » Google Forms » Google Calendar

What can Google Analytics track?

All of your website visitors actions, such as » The pages they viewed » How long they stayed » Where they found your website » The device they used while on your site » If they completed a form or contacted you » Their geographic area

How many reviews do I need?

4 Reviews. You need at least 4 to 5 reviews and ratings for these to appear in Google search results. Start to focus on getting just 4 reviews for your business information can appear on Google search.

What should be considered when starting a marketing campaign?

1. Who is your audience? 2. What is the message of this campaign? 3. What do you expect to get from this campaign? 4. Where is my business being found the most? 5. Are there any unique ways to showcase my business?