Ask Your Questions
Empower yourself with the answers to your marketing and Google questions. If you have additional questions, contact us for additional support or book a call.
It is a valuable action done by a website user that engages with your business.
Such as,
phone call
contact form
request a quote
sign up or subscribe
purchase
book a session
Any of these conversions can be tracked within Google Analytics. Prioritize your conversions to focus on different strategies to get the most of those conversions.
All Google tools are free to use! Sign up for a free Gmail account and you will be able to sign up for all of the Google tools listed below.
Google My Business
Google Search Console
Google Analytics
Google Tag Manager
YouTube
Google Drive
Google Photos
Google Docs
Google Sheets
Google Forms
Google Calendar
We recommend using your own business website past data to determine what would be the best strategy or source of your leads. This will give us a better idea of how to prioritize your marketing campaigns.
Excellent strategies to get more leads for your business, all depending on your industry.
Google Ads or Paid Ads
SEO
YouTube Ads
SEO is an abbreviation for Search Engine Optimization. But still what does that mean...?
SEO put simply is the ranking in which Google (or other search engines) read your website and decide which keywords you will rank for.
There are over 200 different SEO factors that impact where your website ranks online, for any given keyword.
A blog can be a fast track to getting your website ranked higher organically (or with SEO). A blog offers the opportunity to write a different post for each specific keyword or search query you want to rank for.
It is important to focus on just one keyword per blog post. And include that keyword as much as possible into the post content, alt tags, title tag, and meta description.
One blog posts a month is a great place to start. Use Google Search Console to find the keywords you need to improve your rank for.
1. Who is your audience?
2. What is the message of this campaign?
3. What do you expect to get from this campaign?
4. Where is my business being found the most?
5. Are there any unique ways to showcase my business?
It is a Free Google Listing to showcase your business information when someone searches your business name in Google.
And when searched for Local Businesses in the Map section, your Google My Business Listing will be shown.
4 Reviews.
You need at least 4 to 5 reviews and ratings for these to appear in Google search results. Start to focus on getting just 4 reviews for your business information can appear on Google search.
You must verify your Google My Business listing. This will ensure that you can keep the information updated and accurate.
You can verify your listing by finding your listing on Google Search. And click "Claim This Listing".
You will be required to get a verification code from Google, via Mailed Postcard, Phone Call (to the number on your listing), or send an email.
A new option for the verification process is a Video Call to verify your address with signage, equipment and the owner's face.
Getting a star rating for your Google Business Listing is important, it gets you to stand out and build credibility from your past customers.
It only requires one review to get a star rating.
Your listing will have a customized profile link to share with your recent customers to request a Google Review.
Yes, this can help Google understand your business even more. It also offers an opportunity to show off a bit more about your business.
Such as, a promotion you have going on, a seasonal service or product, a video, an event, and more.
This is a free Google tool that you can implement onto your website to track your users behaviors on each page of your site.
Google Analytics uses cookies to track the users behavior on and off your website.
It can collect data on your users behavior
Source of where they found your site
The time they spent on your site
Devices used
Pages viewed
Geographic location
Conversion actions
New vs Returning user
Total Sessions & Average Pages Viewed each session
All of your website visitors actions, such as
The pages they viewed
How long they stayed
Where they found your website
The device they used while on your site
If they completed a form or contacted you
Their geographic area
UA = Universal Analytics
GA4 = is a newer version of Google Analytics, released October 2020.
There are three major differences between UA and GA4. The first difference is how users are tracked. In UA, users are tracked via sessions (or set periods that encompass everything a user does on your site).
The second difference is the reporting. In UA, there are several set reports with some customizations possible. GA4 has only top-level reports built in, and if you want specific reports, the analysis tab is the place to go. This gives you greater freedom in how your reports look and lets you drill down to the data that’s most important to you.
The third difference is how they’re set up. UA uses a property and view setup while GA4 allows you to mix data from your apps and website. This happens through a single property and Google Analytics’ data streams.
Source: https://brandcraft.com/blog/5-reasons-you-need-google-analytics-4/
Using Google Analytics to track the traffic and engagement on your website. If you do not have it set up, you will not be able to review the data and make educated business decisions.
I recommend using Google Analytics to decide where you should focus your marketing efforts. You can learn so much about your audience from their actions on your site. Not just that, you will find out what is working and what is not on your site.
Look at your Google Analytics data every quarter.
First you will need to sign up for Google Analytics, start by going to www.analytics.google.com
Here are the instructions to create a UA & GA4 account.
CLICK TO WATCH VIDEO
Choose your website platform to view the instructions
WordPress
Wix
SquareSpace
GoDaddy
Shopify
Cost-Per-Click.
CPC describes the bidding strategy for Google Ads. There is a cost for each click that your ad gets. The competitiveness and other bidders for a specific keyword will designate how much the cost is.
There are several types of Google Ads.
Search Text Ads - can be found at the top and bottom of each Google search page.
Search Call Only Ads - can be seen at the top of Google search, for only mobile users that can click on the ad and start dialing your business phone number.
Display Image Ads - can be found on over 2 million websites across the web that partner with Google to show ads in designated spaces and sizes.
YouTube Video Ads - can be seen as a commercial style ad before a YouTube video plays.
Local Services Ads - can be seen above all other ads, showcasing the business star rating, total reviews, and phone #
Yes, Google AdWords became Google Ads on July 24, 2018.
There are several different targeting your audience with Google Ads.
1. By Keyword
2. By Geographic Location
3. By Demographics
4. By Behaviors & Interests (homeowners, pet lover, just married, etc.)
5. By Websites They Visit
6. If they visited your website before
A keyword is what a user searches online to look for something.
AKA; search query
A landing page is where the user goes on your website when they click on your ad.
This page should be chosen specifically to relate to the keyword the user searched.
You should explain what sets your business apart from your competitors. Share quick phrases that will show your business value.
Ex: Free Shipping, Locally Owned, Serving Rochester, NY, Licensed & Insured, etc.
There are 3 main factors in the ad auction which determines the order of ads appear.
1. Your Bid - setting your bid maximum will tell Google how much you are willing to spend on a click. You end up paying only 1₵ more than the ad below you.
2. Your Ads - you need to have quality ad language that matches your keywords and the copy on your landing page. They all must be relevant for Google to see you are offering a good experience for the user if they click your ad.
3. You Ad Extensions - Google encourages using all of the ad extensions made available. Providing the user all the information about your business to help them choose your ad over others.
This is a Google tool that allows you to measure your website's organic search traffic. View the overall performance, clicks, impressions & position data, fix any link issues and start seeing your website improve in Google Search organic results and ranking.
Google Search Console can show you where your organic keyword ranking or page ranking could be improved. There are several ongoing SEO strategies you can manage to do on your own.
An example would be to write a blog post every week about a specific keyword you need to improve your organic ranking for.
Search Console is a tool that can help you learn the keywords that have the lowest rank but the most impressions. These keywords are the best opportunities for your SEO strategy and website. Use the low performing but highly searched search queries to focus on in your upcoming blog posts.
You can find how many clicks and impressions your website received for each keyword your website ranks for. The average position your website ranks is available too.
Begin by visiting www.search.google.com
Choose your website platform to view the instructions
WordPress
Wix
SquareSpace
GoDaddy
Shopify
A site map is a list of pages of a web site within a domain. There are three primary kinds of site map: Site maps used during the planning of a Web site by its designers. Human-visible listings, typically hierarchical, of the pages on a site. Structured listings intended for web crawlers such as search engines.
Google Tag Manager is a tool offered by Google which enables you to manage various tracking codes (marketing tags, analytics tags) and other code snippets on your website/web app/mobile app.
Here are several examples of tags that can be deployed via GTM:
Google Analytics tracking code (Pageview Tag)
Google Analytics Event
Facebook Pixel code
Google Adwords Conversion Code Snippet
A code snippet of your email marketing tool which displays a popup, etc.
Source:https://www.analyticsmania.com/post/google-tag-manager-faq
You can track more extensively the actions completed on your website. Google Analytics has some limitations on what actions it can track.
Use Google Tag Manager to see
When someone clicks on a button to leave your site
How long someone watches a video on your site
When someone clicks on your phone # to start calling
The entire sales (eCommerce) funnel actions
Start by visiting www.tagmanager.google.com
You will need to create a new account, use this video to see how
CLICK TO WATCH VIDEO
Choose your website platform to view the instructions
WordPress
Wix
SquareSpace
Shopify
10-30 seconds.
YouTube is an online video platform owned by Google. In total, users watch more than one billion hours of YouTube videos each day, and hundreds of hours of video content are uploaded to YouTube servers every minute. It was founded by Steve Chen, Chad Hurley, and Jawed Karim.
YouTube is its own search engine with its own SEO ranking algorithm. YouTube SEO is the process of improving your channel, video content and other on-platform assets to appear in YouTube search results.
YouTube content will also rank in Google search results – but only if it’s optimized correctly for YouTube! If you want to succeed with YouTube marketing, in-platform SEO should be prioritized first.
Here are a few tips to getting more subscribes to your YouTube channel
Branding Watermark + Subscribe Button
Focus on Quality... Not Quantity
Write a Compelling Channel Description
Make a Channel Trailer » Promote Videos in your End Screen
Funnel People to "Subscriber Magnets"
Embed YouTube Videos in Blog Posts
End Videos with a Strong CTA (call to action statement)
Source: https://backlinko.com/how-to-get-youtube-subscribers
Local Services Ads helps you gain new local jobs by serving well-placed ads when potential customers search for your services. We make it easy for you to control your budget, let customers get in touch with you, and leave reviews. Additionally, when you sign up for Local Services Ads, you build trust online with customers by becoming a Google Guaranteed business.
AKA: "Google Guaranteed"
Source: https://ads.google.com/local-services-ads/faq/
Air Duct Cleaner
Appliance Repair
Architect
Lawyer
Car Repair
Carpenter
Carpet Cleaning
Chiropractor
Countertop Pro
Electrician
Event Planner
Fencing Pro
Financial Planner
Flooring Pro
Foundation Pro
Garage Door Pro
House Cleaner
HVAC
Interior Designer
Junk Removal
Landscaper
Lawn Care
Locksmith
Mover
Pest Control
Pet Boarding
Pet Grooming
Photographer
Plumber
Real Estate Agent
Roofer
Siding Pro
Tax Specialist
Tree Service
Tutor
Water Damage
Window Cleaner
Window Repair
Windshield Repair Pro
Start by visiting ads.google.com/local-services-ads
You will need to create a new account, use this video to see how
CLICK TO WATCH VIDEO
Once your account is created you will need to complete the input of your business information and complete a Background Check and upload your General Liability Insurance Policy document. The insurance policy must be the current date and year.
The approval process takes 2-3 weeks
1. You need to have a business that on the list of approved industries.
2. Create a Local Services Ads account
3. Complete an Owner's Background Check
4. Upload your Business License & General Liability Insurance Policy