Marketing FAQs

What is a conversion?


It is a valuable action done by a website user that engages with your business. Such as, - phone call - contact form - request a quote - sign up or subscribe - purchase - book a session Any of these conversions can be tracked within Google Analytics. Prioritize your conversions to focus on different strategies to get the most of those conversions.




What is the best way to generate more leads?


We recommend using your own business website past data to determine what would be the best strategy or source of your leads. This will give us a better idea of how to prioritize your marketing campaigns. Excellent strategies to get more leads for your business, all depending on your industry. - Google Ads or Paid Ads - Social Media Advertising - SEO - YouTube Ads




What is SEO?


SEO is an abreviation for Search Engine Optimization. But still what does that mean...? SEO put simply is the ranking in which Google (or other search engines) read your website and decide which keywords you will rank for. There are over 200 different SEO factors that impact where your website ranks online, for any given keyword. To learn more about the factors for ranking, read more here.




What are the benefits of socia media marketing?


Social Media marketing can provide you a chance to get in front of your audience while they are just scrolling their feed. Most people spend an average of 2 hours and 22 minutes on social media in 2019. If you understand who your audience is, then you should be on social media. You can use advertising to target your ideal customer, based on interests, behaviors and geographic location.




Do I really need a blog?


A blog can be a fast track to getting your website ranked higher organically (or with SEO). A blog offers the opportunity to write a different post for each specific keyword or search query you want to rank for. It is important to focus on just one keyword per blog post. And include that keyword as much as possible into the post content, alt tags, title tag, and meta description. One blog posts a month is a great place to start. Use Google Search Console to find the keywords you need to improve your rank for.





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