GOOGLE AD GRANTS ✸ FOR NON-PROFIT
$10,000 a month in free Google Ads.
Most nonprofits never claim it.
Google gives eligible 501(c)(3) nonprofits up to $10,000/month in ad spend, free — but the compliance rules are strict enough that most grant accounts get suspended within the first year. I'll get you approved, keep you compliant, and make the budget actually count.
$750 SET UP FEE ✵ $500 MONTHLY MANAGEMENT
The ad spend itself is free, always: You only ever pay my management fee — the $10,000/month grant budget comes directly from Google, not from you.
SOUND FAMILIAR?
Most nonprofits I talk to have a
complicated history with this program.
01
You applied once, got rejected, and never figured out why.
02
You got approved, then suspended a few months later with no warning.
03
You're technically running it, but barely spending any of the $10,000.
04
Nobody on staff has time to learn Google's compliance rules on top of everything else.
You're likely eligible if you...
✓ Hold current, valid 501(c)(3) status
✓ Have a functioning website that clearly explains your mission
✓ Agree to Google's nondiscrimination policies
✓ Aren't a hospital, school, or government entity (those fall under different Google for Nonprofits programs)
Worth knowing before you apply...
✖ Google reviews compliance monthly — this isn't a "set it and forget it" grant
✖ The application and verification process can take several weeks
✖ You'll need a Google for Nonprofits account before applying for the Ad Grant specifically
A QUICK LESSON
The rules that make or break
an Ad Grant account.
5% CLICK-THROUGH RATE
The rule that suspends the most accounts
Every campaign has to maintain at least a 5% CTR, checked monthly. Fall below it two months running and Google can suspend the account — this alone is why so many Grant accounts quietly die.
$2 MAX COST-PER-CLICK
Unless you qualify for higher bids
Standard Grant accounts cap bids at $2 per click. Accounts using Smart Bidding strategies like Maximize Conversions can bid above that — one more reason proper setup matters.
NO SINGLE-WORD KEYWORDS
Except a short, specific list
Broad, one-word keywords are banned (with a few narrow exceptions). Everything has to be specific enough to actually match search intent — which also happens to make the ads perform better.
SEARCH ONLY, NO DISPLAY
Text ads, geo-targeted, nothing else
Grant accounts run Search campaigns only — no Display Network, no image or video ads. Every campaign also has to be geo-targeted, not run broadly nationwide by default.
Why this needs ongoing management, not a one-time setup: Google audits Ad Grants accounts for compliance every month, and a meaningful share of nonprofit accounts get suspended within their first year — almost always for the same avoidable reasons: CTR dropping, structure violations, or an account nobody's actively watching. The $10,000 only means something if the account stays in good standing long enough to spend it.
WHAT'S ACTUALLY INCLUDED
Everything it takes to get
approved and stay that way.
01
Eligibility check & application
We confirm you qualify, get your Google for Nonprofits account set up, and submit the Ad Grant application itself.
02
Compliance build
Conversion tracking, site quality review, and account structure — all set up to satisfy Google's rules from day one, not patched together after a warning.
03
Campaign build
Search campaigns built around your actual mission and programs, geo-targeted and structured to hit the 5% CTR requirement comfortably.
04
Ongoing compliance & optimization
Monthly monitoring against every rule that can trigger a suspension, plus real optimization so the $10,000 actually gets spent on results.
SET UP FEE
MONTHLY MANAGEMENT
$750
$500
Same flat, honest structure as every other KaeRae service: this is my fee for the setup and ongoing management. The $10,000/month ad budget itself comes directly from Google — I never touch it, mark it up, or take a cut.