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Google Ads Grants

Google Ad Grants empower give qualified nonprofits access to a $10,000 monthly credit for free advertising on Google Search results pages. Did you know you can raise awareness, attract donors, and recruit new volunteers using Google Search Ads? Qualifying nonprofits can receive a credit up to $10,000 per month for Google Search Ads. When someone is searching for a nonprofit like yours, make sure that they arrive at your website and not another organization’s website.

Take advantage of the wonderful gift
Google is offering to Nonprofit Organizations.


How does Ad Grants Work?

To request a Google for Nonprofits account, we must register your organization with TechSoup. They handle the nonprofit verification process for the Google Ad Grants program.

You'll be able to register once the request for a Google for Nonprofits account has been submitted.

If you already registered with TechSoup, you'll need your verification token.

Ensuring that your keywords, website, ad copy, and landing page are consistent will make your ads more successful. Your collaboration and input will be essential for developing a strong campaign.

Trusting a Google Ads Certified Manager will give you greater success.


The ad grants program allows a nonprofit to spend up to 

$10,000 a month on clicks


There is are bidding restrictions with the ad grant program. The cost per click can not exceed $2.


Setting a goal or expectation for the campaign can allow the budget to be better aligned.

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