Raise Awareness with Google Ads Grants
Amplify your visibility, inspire donations, and enlist new volunteers for your nonprofit.
If you’re like most nonprofits, you do a lot with a little. Nowhere is this truer than with your sales and marketing efforts. And Google knows it. So, they came up with a plan to give back to your organization in no small way.
Qualified nonprofits can access a $10,000 monthly credit for free advertising on Google Search results pages. Considering that Google is the #1 visited site in the entire world, this is an offer your organization wants to jump on!
Rapid path to success
Your nonprofit team has a big to-do list.
Here’s a breakdown of what needs to happen before they can run ads.
1. Register your organization with TechSoup.
They handle the nonprofit verification process for the Google Ad Grants program.
2. Activate your Ad Grants platform.
To do this, you’ll need a verification token from TechSoup.
3. Develop a strong campaign.
Ensure that your keywords, website, ad copy, and landing page are consistent.
Trust an expert
Hire a Google Ads Certified Manager to guide you through this complicated platform.
Keep these rules in mind leading up to our call.
FREE BUDGET
Your organization can spend up to $10,000 per month on clicks.
COST PER CLICK
Be aware of bidding restrictions. Your cost per click cannot exceed $2.
SET GOALS
Setting expectations for your campaign allows your budget to align better.
