LOCAL SERVICES ADS
The ads that show up
before everything else.
Not above most ads. Above all of them. Local Services Ads sit at the very top of Google Search — and you only pay when someone actually calls or messages you. But there's a catch.
Not every business qualifies. Only specific industries are approved. If yours is on the list, this is worth a serious look.
WHERE THEY APPEAR
Here's exactly what it looks
like on Google Search.
That block at the very top — before any other ads, before the map pack, before any organic results — that's your Local Services Ad. The Google Guaranteed badge sits right next to your name.
Competitors running regular Google Ads? They're below you. Everyone doing SEO? Also below you. For the high-intent searches that matter most, you're the first call.
WHY THIS IS DIFFERENT
Regular Google Ads charge you for clicks.
These charge you for actual leads.
That's not a small difference. With regular ads, you can burn through budget on people who clicked by accident or were just browsing. LSAs flip the whole model.
📱
Calls and messages only
LSAs don't send people to a website. Someone searches, sees your ad, and calls you directly. That's the whole funnel. Simple.
🏆
The Google Guarantee badge
Approved businesses get a green checkmark on every ad. It builds instant trust — customers see that Google has actually vetted your business.
💸
Only pay for real leads
Got a spam call or someone outside your service area? Dispute it. Google reviews the recording and credits you back. You're not paying for garbage.
📈
Top of the page. Full stop.
LSAs appear above regular ads, above the map, above all organic results. If someone searches your service in your area, you're the first thing they see.
APPROVED INDUSTRIES
Not everyone qualifies.
Here's who does.
Google only approves LSAs for specific industries. If your business is on this list, you're eligible to apply. Not sure? Book a call — we'll sort it out in five minutes.
Google updates this list periodically. If you don't see your industry, it's worth checking — eligibility expands regularly.
PRICING
Two costs. Both completely transparent.
A one-time setup fee to build everything right, then a flat monthly fee to manage it — you know exactly what you're paying before you sign anything. And just so it's crystal clear: your Google ad spend is a third, separate cost that goes directly to Google, not to me. Three months minimum because that's what it actually takes to see what LSAs can do for your business.
ONE-TIME
Setup Fee
$550
Due at signing. Non-refundable once work begins.
-
Full account creation and configuration
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All integrations and tracking setup
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Background check process guidance
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Account prepped and ready for Google's review
Google's approval process takes 10–30 days and is outside my control.
MONTHLY RECURRING
Management Fee
$600
3-month minimum. Month-to-month after that.
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Full account monitoring and optimization
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Review management and lead tracking
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Monthly report + optional consultation call
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Competitor and audience analysis
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30-day written notice to cancel
Online payments incur a 3.5% processing fee.
Your ad spend is separate — and paid directly to Google.
The $400 management fee covers Kelsey's time. What you spend on actual leads goes straight to Google on a pay-per-lead basis. You set your own weekly budget cap and only pay for leads you keep. Dispute the bad ones directly through your LSA dashboard.