SOUND FAMILIAR?
Most people don't come to me
happy with their current Google Ads.
01
You're spending money every month and genuinely don't know if it's working.
02
Nobody's ever explained what a "conversion" actually means in your account.
03
You don't know if $500 a month or $5,000 a month is the right number for you.
04
Your cost per click keeps creeping up and nobody can explain why.
Google Ads is right for you if...
✓ You need leads this week, not this quarter
✓ You're launching a new service and need visibility fast
✓ You have a realistic budget and want direct control over it
✓ You want to test what actually converts before committing to SEO
A QUICK LESSON
"Google Ads" isn't one thing.
Here's what's actually available.
SEARCH TEXT ADS
The text ad at the top of a search
Someone types "plumber near me" and your ad shows up above the organic results. This is the workhorse for most home service businesses — it catches people at the exact moment they're looking.
PERFORMANCE MAX
One campaign, every Google placement
Google's newer, AI-driven campaign type that can show up across Search, Display, YouTube, Gmail, and Maps from a single setup. Powerful, but it needs to be built and watched carefully — it's not a "set it and forget it" button.
YOUTUBE VIDEO ADS
Showing up before, during, or beside a video
Skippable pre-roll, in-feed placements, or short bumper ads — useful for building recognition with a local audience, though usually a longer game than a lead-generation channel.
DISPLAY & REMARKETING
Image ads across the websites people visit
Less "catch them searching," more "stay in front of them." Remarketing specifically targets people who already visited your site but didn't call — a second chance, not a cold intro.
THE QUESTION EVERYONE ACTUALLY WANTS ANSWERED
So, how much should you actually spend?
Fully managed Google Ads, built and run by me — not an account manager, not a junior hire passed the account after the sale. You own it, always.
What's an average job actually worth to you?
Out of every 10 leads, roughly how many turn into a paying customer?
Divide job value by that close rate —
that's the most you could pay per lead and still come out ahead.
For example: if an average job is worth $3,000 and you close 1 in 4 leads, you could technically afford to pay up to $750 per lead and still profit. In practice, well-run home service campaigns land far below that — which is exactly why doing this math first matters. It tells you what "working" actually looks like before a single dollar gets spent.
As a starting point, most home service accounts need enough monthly budget for Google's system to gather real data — usually somewhere in the low thousands, depending on how competitive your market is. We'll land on your actual number together, based on your job value and your goals, not a generic industry rule.
THE WORD EVERY AGENCY USES AND RARELY EXPLAINS
What actually counts
as a conversion?
PHONE CALLS
Tracked calls from your ads — usually only counted if they last long enough to be a real conversation, not a hang-up.
FORM SUBMISSION
Quote requests, contact forms, booking requests — anyone who filled something out because your ad brought them there.
CHAT & TEXT
If your site has a chat widget or text option, a real conversation started there counts too.
BOOKED APPOINTMENTS
If your site has online booking, someone actually scheduling a time — not just browsing — is one of the clearest signs a conversion really happened.
Here's why this matters more than it sounds like it should: if a conversion isn't clearly defined, Google's system can't optimize toward it — and neither can you. "The campaign is doing fine" means nothing without a real answer to "fine by what measure?" Before I ever touch your budget, we agree on exactly what counts as a win.
WHAT'S ACTUALLY INCLUDED
Everything it takes to run a campaign
that doesn't leak money.
01
Campaign build & keyword strategy
Built around what your customers actually search for, in your actual service area.
02
Landing page & conversion review
Ad traffic is only as good as where it lands — I'll flag what's costing you conversions.
03
Ongoing bid & budget management
Active management, not a "set it and forget it" campaign that quietly bleeds budget.
04
You own the account, always
No lock-in. If you ever leave, you take your account — and everything it's learned — with you.
SET UP FEE
MONTHLY MANAGEMENT
$750
$1,000
This is my fee for managing the account. Your ad spend — what you actually pay Google to run the ads — is separate, paid directly to Google. I never touch it, mark it up, or take a cut. You'll always know exactly where every dollar goes.
A heads up about commitment: there's a 3-month minimum. That's not a trap — Google Ads needs real runway to optimize, and anyone promising results in the first 30 days is selling you something. Three months is enough time to actually show you what's possible.
