KaeRae Marketing
- 2 min
Google Ads Campaign Structure
When creating your ad groups, break down each group by different service or major keyword. Being specific that when you create ads and keywo
Google Ads Certified
KaeRae Marketing offers complete Google Ads Management services to businesses around the world.
We manage your campaigns, answer all your questions, and keep you informed on all aspects of your marketing.
We’ve been Google Ads certified since 2014 and recertify every year to stay up to date on the latest strategies.
Google Ads is a pay-per-click (PPC) or search engine marketing (SEM) type of marketing campaign in which you compete with other businesses to get to the top page of Google.
We focus on generating new leads and a better conversion rate for your campaign. Conversion includes calls, filled website lead forms, email subscriptions, transactions, website visits that last at least one minute, and more.
Benefits
Google Ads have so many benefits to bring you the best ROI and quality of leads.
Here are some of the results you get with a strong Google Ads strategy:
Rank higher in your prospects’ search results.
Beat your competition early in the game.
Reach your target market effectively.
Get into new target markets
Get better penetration in your existing markets.
Retain your current customer base.
Get more accurate keywords to describe your business.
Easy-to-analyze data to keep you on the front page.
Types of Ads
Google Ads offers you all kinds of options when it comes to getting your audience’s attention.
There are three types of Google Ads
Each Google service has different capabilities to help propel your brand into the top four search results,
suggested queries, and targeted text ads.
Below you will find examples of all the different types of ads you can use for your business.
(hover over each for an explanation)
Search Network
These are text-based ads that appear in Google Search results.
Display Network
These are image-based ads that show up on websites or apps used by your clients and prospects.
Video
These short clips can be
inserted into YouTube videos.
SEARCH TEXT ADS
SHOWN ON:
Google, Yahoo, Bing
& other search engines
These ads are used to show up
for keyword searches related to your
business. To get a top position, Google wants to see relevancy from
your ad, keyword, & landing page.
REMARKETING ADS
SHOWN TO:
Users that have visited
your website before
These ads are great for those industries that have a long buying
process. They will follow around
your website visitors for up to 30 days.
CLICK-TO-CALL ADS
SHOWN TO:
Mobile Device Users Only
These ads show up for users that are on a device that can make a call.
When the ad is clicked, they start dialing your business number.
SHOPPING ADS
SHOWN ON:
Google Search
& other Google products
These ads show a picture of the
product, the price and when clicked
the user adds to cart.
DISPLAY ADS
SHOWN ON:
+ 2 Million Websites
These ads show up for users that are on a device that can make a call.
When the ad is clicked, they start dialing your business number.
DISPLAY ADS
SHOWN ON:
+ 2 Million Websites
partnered with Google
These ads are the most cost effective ads available. Targeting your audience by specific website, behavior or demographics will allow higher quality.
VIDEO ADS
SHOWN ON:
YouTube
before the video & on site
These ads are commercial like videos
to show before a YouTube video. Targeting based on channel, video topic, tags, behavior & demographics.
Learn More About Google Ads
Find Out How to Master Google
Learn the ins and outs of using Google to your advantage. Master the tools Google offers and see the results in real-time.
Check out our blog for insight into the details of managing Google for your business.
Subscribe to the Marketing Mantra and stay up to date on the latest tips and tricks for winning at Google.
FAQ
These are commonly asked questions about Google Ads
Already Using Google Ads?
We can provide an audit of your existing Google Ads campaigns.
This audit will explain the recommendations for continuing to use Google Ads for your business.
You will get my honest opinion about what would be best for your business.
If you are wondering why you should work with KaeRae Marketing over your current manager. If you are working with an agency, you are not getting the custom attention you would get from a Google Ads consultant like KaeRae.
Share access with kaeraemarketing@gmail.com and schedule a time to review the audit here.