THE LONG GAME
Rank on Google for having
a genuinely great website.
SEO is your website working while you sleep. Slower to start than Google Ads, and it keeps paying you back long after you've stopped actively working it.
SOUND FAMILIAR?
If your website's been invisible on Google,
you're not the only one.
01
You've heard "SEO takes months" but nobody's ever actually explained why.
03
You don't know if the problem is your rankings or your website itself.
04
You rank fine for your own business name and basically nothing else.
THE FOUNDATION
SEO Facelift
Your entire website fully optimized, at once.
$5,555
ONE-TIME · 6 WEEKS
→ Full technical and on-page website overhaul
→ Google Business Profile optimization
→ Local SEO foundation built from scratch
→ Keyword strategy built around what your customers actually search
THE ONGOING WORK
SEO Monthly
Build a consistent strategy, Google trusts.
$1,200 /month
+ $555 ONE-TIME KEYWORD RESEARCH
→ Ongoing content built around your service areas
→ Continuous Google Business Profile management
→ Monthly ranking tracking and adjustments
→ The long-term compounding half of your marketing
SEO is right for you if...
✓ You can wait 4-9 months before needing a major lead boost
✓ You want traffic that doesn't disappear when the budget stops
✓ You're tired of paying for every single click, forever
✓ You're in a slower season and want to build for the busy one
Skip it for now if you...
✖ Need leads this week, not this quarter — start with Google Ads instead
✖ Expect first-page rankings within 30 days — nobody honest can promise that
✖ Don't have a website worth ranking yet
A QUICK LESSON
"SEO" isn't one thing.
Here's what it's actually made of.
LOCAL SEO
Showing up in the map results
That 3-listing map block above the regular results — for most home service businesses, this is the single highest-value type of SEO there is. Built from your Google Business Profile, service areas, and local relevance.
TECHNICAL SEO
The unglamorous stuff Google cares about anyway
Site speed, mobile-friendliness, and whether Google can even crawl your pages properly. Invisible to visitors, impossible to rank well without it.
ON-PAGE SEO
What your actual website says
Your headlines, service pages, and content — written so both Google and an actual customer understand exactly what you do and where you do it.
OFF-PAGE SEO
Other sites vouching for yours
Backlinks, citations, and general trust signals — the internet's version of a reference check that tells Google your business is legitimate and worth ranking.
HOW LOCAL RANKINGS ACTUALLY WORK
Google ranks local businesses on three things.
Google has never hidden this — it's the actual framework their own local algorithm runs on. Everything I do for local SEO is built around these three levers, not guesswork.
Relevance
How well your listing and website actually match what someone searched for.
Distance
How close your business is to the person searching, or the area they searched.
Prominence
How well-known and trusted your business is — reviews, citations, backlinks, overall authority.
You can't move distance. You can move relevance and prominence — and that's exactly where the work goes.
THE PART MOST SEO REPORTS SKIP
What actually counts
as SEO working?
KEYWORD RANKINGS
Where you actually place for the specific terms your customers search — tracked and reported, not just claimed.
MAP PACK APPEARANCES
Whether you're showing up in that top 3-listing block for local searches, not just somewhere on page one.
QUALIFIED TRAFFIC
Visitors who came from search and are actually a fit for what you do — not just a bigger number on a dashboard.
ORGANIC LEADS & CALLS
Traffic that turns into a call or a form fill, tracked back to organic search specifically — the number that actually pays the bills.
Ranking #1 for a term nobody searches is worthless. A big traffic number with zero leads attached is a vanity metric, not a result. Real SEO success is qualified traffic that turns into real customers — and that's the only version I report on.
WHAT'S ACTUALLY INCLUDED
Real work on your actual website,
not a generic checklist.
01
Keyword strategy
Built from what your specific customers type into Google — not industry-standard guesses.
02
Local SEO foundation
Google Business Profile optimization, service area pages, and the local signals Google actually weighs.
03
On-page & technical work
Site speed, structure, and content that Google can actually read and trust.
04
Monthly tracking
Real ranking movement, reported in plain English, not a jargon-filled dashboard.
The honest timeline: 4-9 months is a realistic window to see meaningful organic movement. Anyone promising faster either isn't being straight with you, or is doing something that won't last. SEO is the best long-term play there is — but it rewards patience, not urgency.
