SEO MANAGEMENT
Your competitors are ranking.
You're not. Let's fix that.
Right now, someone in your area is Googling "emergency plumber near me" or "HVAC repair today." The question isn't whether they're searching. It's whether they're finding you
SEO takes 3–6 months to build momentum. But every month you wait is another month your competitors own those rankings.
WHY SEO MATTERS
~ 40%
of all clicks go to the #1 organic result on Google
75%
of searchers never scroll past the first page
49%
of marketers rank organic search #1 for ROI
You built a great business.
Google just doesn't know it yet.
SOUND FAMILIAR?
Home service businesses live and die by local search.
Here's what it usually sounds like when SEO isn't working.
THE BASICS
SEO is making Google
fall in love with your website.
When someone types "plumber near me" or "AC not working Rochester NY" into Google, something has to decide whose website shows up first. That something is Google's algorithm — and SEO is how you make it work in your favor.
It comes down to keywords. The right words on the right pages signal to Google exactly what you do, where you do it, and why you're the best option. Get that right and Google rewards you with a higher ranking. Get it wrong and you stay invisible.
The good news? Your competitors are probably getting it wrong. That's an opportunity.
FULL SENTENCE SEARCH
Yes, these count. Voice search and conversational queries are a growing piece of local SEO.
SHORT AND DIRECT
These high-intent searches are where the money is. Ranking for these drives real calls.
MISSPELLED AND MESSY
Google's smart enough to figure these out. Your keyword strategy captures them too.
THE HONEST TIMELINE
Results take time.
Here's exactly what to expect.
SEO isn't a switch you flip — it's a foundation you build. The good news is the foundation starts going in on day one, and every month it gets stronger.
Most clients start seeing meaningful ranking movement between months 3 and 6. That doesn't mean nothing's happening before then — it means Google is taking notice, and the results are building in the background.
The businesses that win at SEO are the ones who stayed consistent. The ones who quit at month two handed their rankings to someone else.
CHOOSE YOUR PATH
Two ways to build your
SEO foundation.
One option gets it all done in under 5 weeks. The other builds momentum month by month. Both require the $555 keyword research fee upfront — because strategy without research isn't strategy.
REQUIRED FOR BOTH OPTIONS
Keyword Research Fee — paid when you sign
Before any optimization happens, we need to know exactly which keywords your business should rank for. This is a dedicated research phase — market analysis, competitor research, search volume data — so that every optimization dollar is pointed in the right direction. You'll provide input, help prioritize, and get full access to the final keyword list. This fee is non-refundable once the research begins.
OPTION 1
Complete Website SEO Facelift
The nuclear option — we tear through your entire website in under 5 weeks and fix everything at once. Perfect if you're tired of watching competitors rank above you and want the foundation built right, fast.
one-time fee · recommended for sites with 20+ pages
COMPLETE WEBSITE OPTIMIZATION
Comprehensive keyword research
Every page optimized:
custom meta titles, descriptions, headers, URLs
Internal and external backlinking strategy implemented
All images optimized — size, alt text, proper naming
Mobile-friendly and page speed improvements
All existing blog posts optimized
TECHNICAL SEO FOUNDATION
Google Analytics 4 setup and configuration
Google Search Console connected and optimized
Google Business Profile integration
Conversion tracking (calls, forms, button clicks)
Schema markup — LocalBusiness, Service, Review
XML sitemap and robots.txt optimization
STRATEGY AND DELIVERABLES
12 months of blog post topic ideas (seasonality-focused)
Content calendar template
FAQ page recommendations
Training on your Google tools
3-month check-in: ranking report + strategy call
Timeline: Under 5 weeks from kick-off to completion.
OPTION 2
Monthly SEO Management
Continuous optimization and fresh content every month to dominate your market over time. Best for businesses playing the long game who want content created for them, not just a to-do list.
per month · 3-month minimum, then month-to-month
WEBSITE OPTIMIZATION (5 PAGES)
New set of 5 pages optimized each month
Custom meta titles, descriptions, on-page optimization
Internal and external backlinking, image optimization
Mobile and speed testing each cycle
Rotate through the entire site, then repeat
CONTENT CREATION
2 SEO blog posts written & published (~1,500 words each)
Keyword-focused topics answering customer questions
Scheduled and published on your website
Internal linking to service pages built in
GOOGLE TOOLS + REPORTING
Google Business Profile + Search Console monitoring
Monthly report from Kelsey
30-minute monthly strategy call
Keyword ranking report (50+ tracked terms)
Direct text/Slack access for questions
Video SEO strategy support and guidance
Other ways to grow on Google.
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