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Merchant Center

Google Merchant Center, also known as Google Shopping, is the Google Ad Suite’s eCommerce platform.  This lets you publish information about your business and products on Google for shoppers to see.  Google uses relevant search terms to give shoppers all they need to know at a glance. ​

Google Merchant Center has everything you need in one convenient location.  You get comprehensive data reports to show you how your products are performing.  Google Merchant Center also gives you practical suggestions on improving your advertising strategy and product presentation. 

Working Your Sales Funnel

E-commerce is a lucrative market, but competition is fierce. 

Conversion funnels are the reason why successful eCommerce businesses grow.  

A sales funnel/eCommerce conversion funnel is a sequence of information that a business presents to a prospect from the initial search to remarketing.  This sequence can consist of various pieces like image-based ads, video ads, web pages, and more.  With the strategic application, a conversion funnel can be highly effective.  

Google Merchant Center lets you follow visitors at every stage of the funnel.  You can also see if there are any weak points in your ad strategy and adjust them in real time.  What are other pieces of ad performance information that Google Merchant Center shows you? Successful eCommerce using Google’s marketing platform doesn’t have to be difficult or complicated.  You can integrate it smoothly into your marketing campaign with a little guidance.  

What Do Your Shopping Ads Look Like

Google Shopping Ads are highly effective in showcasing your product on the first page of Google. 

Ads like these have a higher conversion rate than any other type of ad.

Google Shopping Ads - KaeRae Marketing

Keep Learning about Google Merchant Center

Learn the ins and outs of using Google Shopping to your advantage. Master the tools Google offers and see the results in real time.​  Read more about the ins and outs of managing Google for your business.  

Subscribe to the Marketing Mantra and stay up to date on the latest tips and tricks for winning at Google.

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