Google Business is a great way to enhance your local marketing efforts. Hi I'm Kelsey, and I'm an entrepreneur and a Google Certified Expert. Today we'll discuss how to use Google Business to make it easy for local customers to find you.
Chances are good, but when you have a question you can't answer, you turn to a search engine for help. Google supports over eight and a half billion searches every day. Needless to say, it's number one when it comes to queries and when your question has to do with a local problem like a pizzeria near me or a beach shop in Miami. You type that into Google. It's the well-optimized Google Business Listing that tends to appear in your results.
Your Google Business profile is the first thing users can see in a search. It includes photos of your store, your address, and even your hours of operation. And that's only the beginning. A properly managed listing not only helps you appear in local searches but also builds trust with potential customers. Positive reviews can make the right impression, making local customers more likely to choose your business over others.
Google Business also offers unique features like insights, providing valuable data on how customers are interacting with your listing. By analyzing this information, you can refine your local marketing strategy and optimize your content to better meet the needs of your potential customers.
So if you haven't already taken the time to optimize and manage your Google Business profile, or if you need help or don't know where to start, I will start a free Google Business workshop.
