Google Ads accounts get messy fast. If you don't set up the right structure from the beginning, you'll waste money and have no idea what's working. Here's the simple framework. I'm Kelsey with KaeRae Marketing. Before we talk about keywords or ads or targeting, you need to understand how a Google Ads account is organized. This is the foundation. Get this right and everything else is easier. A Google Ads account has 4 levels. Think of it like a filing cabinet: Account — that's

Before you sign anything with a marketing agency, ask these questions. The answers will tell you everything you need to know. I'm Kelsey with KaeRae Marketing. I've seen so many business owners get burned by agencies because they didn't know what to ask upfront. These questions will help you separate the good agencies from the ones that just want your money. First question: Will I own my Google Ads account, my analytics, my data — or do you? This is the most important questio

Want to show up in the Google Maps 3-pack instead of your competitors? Here are the exact things that actually move the needle. I'm Kelsey with KaeRae Marketing. Ranking on Google Maps isn't magic — it's a combination of specific factors that Google uses to decide who shows up first. I'm going to break down what those factors are and what you can actually control. Google has said publicly that Maps rankings come down to three things: Relevance — how well your profile matches

You know you need more Google reviews. But asking feels awkward, right? Here's how to do it in a way that actually works — without being weird about it. I'm Kelsey with KaeRae Marketing. Reviews are one of the biggest factors in how you rank on Google Maps. But most business owners either don't ask at all, or they ask in a way that doesn't get results. Let me show you a better way. Here's the reality: happy customers rarely leave reviews on their own. They had a good experien

The Search Terms Report shows you exactly what people typed into Google before clicking your ad. If you've never looked at this, you're probably wasting money and don't even know it. I'm Kelsey with KaeRae Marketing. The Search Terms Report is one of the most important reports in Google Ads — and most people don't even know it exists. Let me show you where to find it and what to do with it. Your keywords are what you tell Google you want to show up for. Your search terms are

If you're paying for clicks from people searching 'plumber salary' or 'DIY plumbing,' you're wasting money. Negative keywords fix this. Let me show you how. I'm Kelsey with KaeRae Marketing. Negative keywords are one of the most powerful tools in Google Ads — and one of the most ignored. Here's what they are, why you need them, and exactly how to add them. Negative keywords tell Google: 'Don't show my ad when someone searches for this.' So if you're a plumber and you add 'job

If your Google Ads look small and boring compared to your competitors, you're missing ad extensions. Let me show you how to set them up in the next few minutes. I'm Kelsey with KaeRae Marketing. Ad extensions are one of the easiest ways to make your ads bigger, more clickable, and more effective — and most people either skip them or set them up wrong. Here's exactly how to do it right. Ad extensions are extra pieces of information that show up below your main ad. Things like

The Bottom Line on Website Speed Your website speed directly impacts your bottom line. Every second you shave off your loading time can increase conversions, improve search rankings, and enhance user experience. Most website performance optimization doesn't require technical expertise—just systematic implementation of proven strategies. Start with the biggest impact items: images, hosting, and caching. These three elements alone can transform a sluggish website into a speed d

Your website exists, you know it's there, but when potential customers search for what you offer... crickets. Sound familiar? You're not going crazy—your pages really aren't showing up. And I'm about to tell you exactly why. Drop a 🙋‍♀️ if you've ever Googled your own business and couldn't find yourself! Here's the brutal truth: Google doesn't automatically know your business exists just because you built a website. Think of Google like a massive library with billions of boo

Your potential customers are searching for exactly what you offer right now, but they're finding your competitors instead. If you're tired of being invisible when people search for businesses like yours in your area, this video is going to change everything. I'm Kae, and in the next 5 minutes, you'll know exactly how to show up when local customers are looking for you. Look, here's what's happening every single day: Someone in your neighborhood has a problem you solve perfect

Your customers love you, but your Google reviews look like a ghost town. Meanwhile, your competitor with terrible service has 47 five-star reviews and gets all the calls. Sound familiar? I'm about to show you exactly how to fix this without awkward begging or fake reviews. Hey there! I'm Kae from KaeRae Education, and if you're tired of watching inferior businesses outrank you because they figured out the review game, you're in the right place. Today we're covering the simple

Alright, let's be honest. You've got a website, you think people are visiting it, but you have absolutely no clue what they're doing once they get there. You're basically running a business with a blindfold on, and Google Analytics 4 is about to change that. I'm Kae, and in the next 5 minutes, I'm going to show you exactly how to set up GA4 so you actually know if your marketing is working or just burning money. First, let me guess - you've been avoiding Google Analytics beca

If your website takes more than 3 seconds to load, Google is literally sending your customers to your competitors. I'm Kae, and if you've been wondering why your business feels invisible online despite having a website, this might be your answer. Stick around because I'm about to show you exactly how to check your website speed and fix the biggest problems without hiring a developer. Look, I know you didn't start your business to become a tech expert. You started it to solve

Your competitors are stealing customers while you're sitting there wondering why your phone isn't ringing. I'm Kae, and if you're a business owner who feels completely invisible on Google, this video is your rescue plan. Look, I know you didn't start your business to become a Google expert, but here's the brutal truth: if customers can't find you when they search, you don't exist. Period. In the next 5 minutes, I'm going to show you exactly how to fix your Google Business lis

If you've ever wondered why your business doesn't show up when customers search for exactly what you offer, this video is about to change everything. I'm Kae, and in the next five minutes, you're going to learn the simple method that gets your business found by people who are ready to buy. Let me guess—you've tried stuffing keywords on your website, maybe even paid someone who promised to 'optimize your SEO,' and you're still invisible online. Sound familiar? Comment 'INVISIB

Sick of drowning in emails and wasting time hunting for files? For just $22 and one hour of your life, transform from digital disaster to productivity beast. This isn't your boring IT training—it's your backstage pass to the Gmail and Drive features the average user never discovers. In Gmail, you'll go from inbox zero hero to automation wizard. Crush the spam apocalypse with killer filters, organize messages like a digital Marie Kondo, and unlock shortcuts that'll make your f

Curious about getting Google Ads certified? Let me break down what it really takes. First, you'll need a Google Skillshop account -...

Let me tell you what makes KaeRae Marketing different from other consultants you might have worked with. While others take a shotgun...