You might have heard someone say your 'NAP needs to be consistent' and thought — what the hell does that mean? Let me explain. I'm Kelsey with KaeRae Marketing. NAP consistency is one of those local SEO things that sounds complicated but is actually really simple — once you understand it. Here's what it means and why it matters for your Google rankings. NAP stands for: Name Address Phone number That's it. Your basic business information. NAP consistency means that your name,

Broad match, phrase match, exact match — what do these actually mean and which one should you use? Let me clear up the confusion in plain English. I'm Kelsey with KaeRae Marketing. Match types are one of the most misunderstood parts of Google Ads. Get them wrong and you waste money on irrelevant clicks. Get them right and your budget goes a lot further. Here's what you need to know. Match types tell Google how closely a search needs to match your keyword before showing your a

Google Ads works better when it's connected to your other Google tools. Let me show you how to link everything together so your data actually talks to each other. I'm Kelsey with KaeRae Marketing. Most business owners have Google Ads, Google Analytics, Google Business Profile, and maybe Search Console — all running separately. When you connect them, you get better data, better targeting, and better results. Here's how to link everything. When your Google tools are connected:

How much should a plumber spend on Google Ads? I'm going to give you a real answer with real numbers — not the 'it depends' cop-out you've probably heard before. I'm Kelsey with KaeRae Marketing. I've managed Google Ads for plumbers for almost 10 years now. Here's how I actually figure out budget — and what you can expect. Here's the short answer: most plumbers I work with spend between $1,500 and $5,000 a month on Google Ads. That's not including management fees — that's jus

If your marketing agency is doing any of these 5 things, they're ripping you off. And I say that as someone who used to work at one of these agencies. I'm Kelsey with KaeRae Marketing. Before I started my own business, I built the Google Ads department for a marketing agency. I grew it to over 100 clients. And I left because I couldn't stomach what I was seeing. Sales tactics that made me cringe. Clients paying thousands for campaigns that were barely touched. Results that we

SEO or Google Ads — which one should you do? I get asked this question at least once a week, and the answer isn't what most people expect. I'm Kelsey with KaeRae Marketing. I've been doing both SEO and Google Ads for home service businesses since 2015. Here's the truth: the right answer depends on where your business is right now and what you're trying to accomplish. Let me break down both so you can decide. Google Ads is paid advertising. You pay to show up at the top of Goo

If your Google Business Profile isn't set up right, you're invisible on Google Maps. And that means your competitors are getting calls that should be going to you. I'm Kelsey with KaeRae Marketing. I've been helping home service businesses show up on Google since 2015, and I can tell you — most profiles I see are missing the basics. In the next few minutes, I'm going to walk you through exactly how to set up your Google Business Profile the right way. Whether you're starting

Your Google Ads are running. Money's leaving your account. But nobody's clicking. What the hell is going on? I'm Kelsey with KaeRae Marketing, and I've managed Google Ads for home service businesses since 2015. Low click-through rates are one of the most common problems I see — and the fix is usually simpler than you think. Let me show you the 4 reasons your ads aren't getting clicked and exactly what to do about each one. First — your headline is boring. I know that sounds h