Before you sign anything with a marketing agency, ask these questions. The answers will tell you everything you need to know. I'm Kelsey with KaeRae Marketing. I've seen so many business owners get burned by agencies because they didn't know what to ask upfront. These questions will help you separate the good agencies from the ones that just want your money. First question: Will I own my Google Ads account, my analytics, my data — or do you? This is the most important questio

Quick Answer: Before hiring a Google Ads agency, ask: Who will manage my account? Do I own the account? How do you track calls and conversions? What does reporting look like? Do you require a contract? Can you show results for similar businesses? These questions reveal whether you're talking to a legitimate partner or a bad deal waiting to happen. Hiring a Google Ads agency can feel like a leap of faith. The work is invisible, the jargon is confusing, and you've probably alre

Let me paint a picture you might recognize. You hired a marketing agency. Signed a 12-month contract. The first couple months were okay — some activity, a few check-ins. Then the calls got shorter. The reports got more confusing. The leads didn't really materialize. And when you tried to have a real conversation about it, you got a lot of jargon and a gentle reminder that you had 8 months left on your agreement. Sound familiar? If it does, you're not alone. I built KaeRae Mar

Quick Answer: A Google Ads agency builds your campaigns, manages your budget, optimizes keywords and bids, writes ad copy, and reports on results. For home service companies, they should also set up call tracking, build landing pages, and actively cut wasted spend — not just set things up and collect a monthly fee. Fair question. You're paying someone — sometimes $500, sometimes $2,000 a month — and the work feels invisible. No tangible product shows up at your door. Your pho