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LEARN ABOUT GOOGLE TOOLS

Pick a tool.

Get the plain-English version.

No jargon, no assuming you already know what a "conversion event" is. Eight guides, one for each Google tool that actually matters for your marketing.

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GOOGLE ADS

How paid search actually works

Bidding, keywords, and how you actually get charged.

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SEARCH CONSOLE

How you actually rank

The free tool that tells you the truth about your SEO.

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GOOGLE TAG MANAGER

The tool behind your tracking

Tags, triggers, and why "we're tracking conversions" means nothing without it.

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MERCHANT CENTER

The engine behind Shopping Ads

Product feeds, and why ecommerce ads live or die on this tool.

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GOOGLE BUSINESS PROFILE

Your free local listing

Categories, photos, reviews — the free tool most businesses half-fill-out

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GOOGLE ANALYTICS (GA4)

What's happening on your site

Sessions, key events, and reading your traffic without a data degree.

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YOUTUBE

Build trust with your own videos

How to actually use YouTube to answer real customer questions.

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LOCAL SERVICES ADS

The badge above Google Ads

How Google Verified works, and who's actually eligible.

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— IF YOU'D RATHER LEARN THIS THAN HAND IT OFF

There's a version of this built for people 
who want to do it themselves.

KaeRae Education is the other half of what I do — the same honesty, the same real Google expertise, taught so any business owner can run their own Google marketing without hiring anyone. Including me.

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