Google Ads

We manage your campaigns, answer all your questions, and keep you informed on all aspects of your marketing. KaeRae has been Google Ads certified since 2014 and recertifies yearly to stay up to date on the latest strategies.

Google Ads is a pay-per-click (PPC) or search engine marketing (SEM) type of marketing campaign in which you compete with other businesses to get to the top page of Google.

We focus on generating new leads and a better conversion rate for your campaign. Conversion includes calls, filled website lead forms, email subscriptions, transactions, website visits that last at least one minute, and more.

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Video Credit: Kegan Sovay

Types of Ads

Google Ads offers you options for getting your audience’s attention. Each Google service has different capabilities to help propel your brand into the top four search results, suggested queries, and targeted text ads. Below you will find examples of all the different ads you can use for your business.

SEARCH ADS
text ads

These ads show up on search engines such as Google, Yahoo & Bing.

These ads are used to show up for keyword searches related to your business. To get a top position, Google wants to see relevancy from your ad, keyword, & landing page.

DISPLAY ADS
image ads

These ads show on the 3+ million websites partnered with Google. These ads are the most cost effective ads available. Targeting your audience by specific website, behavior or demographics will allow higher quality.

MERCHANT CENTER
shopping ads

These ads show on Google Search and other Google products. These ads show a picture of the product, the price and when clicked the user adds to cart.

Google YouTube Video Ads - KaeRae Marketing

YOUTUBE ADS
video ads

These ads are shown before a YouTube video. These ads are commercial-like videos to show before a YouTube video. Targeting based on channel, video topic, tags, behavior & demographics.

Benefits of using Google Ads

Google Ads have so many benefits to bring you the best ROI and quality of leads.

Here are some of the results you get with a strong Google Ads strategy:

Rank higher in your prospects’ search results.

Keep Learning about Google Ads

Learn the ins and outs of using Google Ads to your advantage. Master the tools Google offers and see the results in real time. Read more about the ins and outs of managing Google for your business.

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