KaeRae Guru's Google Empower Hour - Episode 13: eCommerce and Merchant Center

Kelsey Flannery discusses the importance of optimizing e-commerce businesses for Google through Merchant Center and Google Ads. She emphasizes the need for a solid website foundation before investing in ads, highlighting the significance of keywords in product descriptions, images, and titles. Flannery advises using Merchant Center to manage product feeds, ensuring accurate shipping and return policies, and maintaining regular updates. She recommends a balanced approach to organic and paid advertising, stressing the importance of negative keywords, bidding strategies, and remarketing campaigns. Flannery also suggests creating detailed product descriptions and high-quality images to enhance visibility and conversion rates.