Types of Campaigns
Google Ads is a popular platform for running digital advertising campaigns. With its various targeting options, ad formats, and bidding...
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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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- Jan 11
- 1 min
What is Loom?
At KaeRae Marketing, we get several questions daily about how to do something within a Google Tool. There are many videos in the How To...
- Jan 11
- 1 min
What is Click Up?
Does your business have a specific process to ensure the customer or client gets everything included in the service offering? Do you need...
- Jan 11
- 1 min
What is Proposify?
What is Proposify? Leveling up in business means leveling up your brand, including your proposals and agreements. Proposify is a powerful...
- Jan 11
- 1 min
What is Zoom?
Since 2020, there has been an increase in virtual meetings happening every day. The most common tool to use for these types of meetings...
- Jan 10
- 1 min
What is GMail?
To those still checking their email on Hotmail.com or Aol.com, or even Yahoo.com. Please stop, just stop. Smarten up and switch to a...
- Jan 10
- 1 min
What are Local Services Ads?
Many businesses in the home services industries have been pitched the " pay-per-lead " marketing strategy from Home Advisor, Angi, and...
- Jan 10
- 2 min
What is Tag Assistant?
Are you tired of trying to figure out why your Google Analytics isn't working properly? Do you find yourself constantly checking your...
- Jan 10
- 1 min
What is Google Voice?
When starting a new business, you put yourself on the internet to find and get new customers. However, a new business owner will not...
- Jan 8
- 1 min
What is Google Drive?
One of my favorite products given to us by the great Google is Google Drive. I am an avid user of Google Drive, which I started using in...
- Jan 8
- 1 min
What is Merchant Center?
For those businesses that sell a product online, consider using Merchant Center (also known as Google Shopping). This tool has a separate...
- Jan 8
- 2 min
How To: create a new YouTube channel
Have you ever wanted to create a YouTube video or channel for your business? If done well, this can have a substantial impact and be a...
- Jan 8
- 1 min
What is a YouTube channel?
Creating video content for your business is a great way to quickly build a bond with your audience. But the key to this content is to be...
- Jan 8
- 1 min
How To: upload Tag Manager containers
PS. Follow this next video to update the Container from UA to GA4. Don't worry it is simple.
- Jan 8
- 1 min
What is Tag Manager?
Google Tag Manager (GTM) is a free tool offered by Google. It allows you to quickly and easily add tracking and marketing tags to your...
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