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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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Track What Matters for Business: Stop Drowning in Useless Data
Your Analytics Dashboard Is Lying to You Right now, you're probably staring at charts and graphs that make you feel busy but don't...
Aug 217 min read
Set Up GA4 Correctly: The Business Owner's Guide to Google Analytics That Actually Works
Alright, let's be honest. You've got a website, you think people are visiting it, but you have absolutely no clue what they're doing once...
Jul 24 min read
Set Up GA4 Correctly: The Business Owner's Guide to Google Analytics That Actually Works
Your Business Needs Data, Not Confusion If you're running a business in 2025 without proper analytics, you're basically driving...
Jun 268 min read
Powerful Event Tracking in Google Analytics
Why Most Businesses Have No Idea If Their Website Actually Works Let's be honest: most business websites are like leaky buckets. Visitors...
Apr 511 min read
Google Analytics Basics for the Busy Business Owner: The Data That Actually Matters
Why Most Business Owners Are Flying Blind (And How Analytics Changes That) Let's cut to the chase: if you're not using Google Analytics,...
Mar 2910 min read
3 best practices for utilizing Google Analytics to track website performance?
Google Analytics is an incredible tool that offers a wealth of information. If you have a website, you need to drop everything and...
Nov 28, 20242 min read
How Does My Google Strategy Work?
How Does My Google Strategy Work? Google is a huge asset to any business that wants to attract more visitors to its website. However,...
Oct 29, 20241 min read
Google Certified Expert. That is me!
Google Certified Expert. That’s me! I would be happy to help your business grow. Let me ask you a few things before I know if I can help...
Oct 7, 20241 min read
Have Questions? Request a Google Audit
Have you ever done a Google search to see where you rank, only to become obsessed with your competitors? Then you begin to spiral into,...
Sep 23, 20241 min read
Universal Analytics is getting Deleted.
Can we talk about Google Analytics here for a second? I am sure you don’t get excited to check your website analytic data monthly like I...
Aug 8, 20241 min read
Upgrade to Google Analytics 4 (GA4)
The truth behind Google Analytics 4 is that you have no choice but to upgrade to it. Universal Analytics will be gone forever on July 1,...
Aug 1, 20241 min read
Goodbye Universal Analytics: What You Need to Know
Let's recap what Google Analytics is. Our go-to tool for monitoring and analyzing user interactions across various platforms and devices...
May 14, 20242 min read
What are Conversions?
Welcome, readers! If you've ever felt left in the dark about what's happening on your website, you're not alone. Today, we're going to...
Feb 22, 20242 min read
What is Google Analytics?
Hey there, friends! Today, I'm going to take you on a journey into the exciting world of Google Analytics. If you've ever wondered how...
Sep 20, 20233 min read
How To: share access to Google Analytics (UA)
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition on...
Jan 8, 20231 min read
How To: share access to Google Analytics (GA4)
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition on...
Jan 8, 20231 min read
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