top of page

What are Conversions?

Welcome, readers! If you've ever felt left in the dark about what's happening on your website, you're not alone. Today, we're going to shed light on a fundamental concept crucial for online business success—conversions. I'm Kelsey, an entrepreneur and Google Certified Expert, and I'm excited to explore this topic with you.

Understanding Conversions

Let's start with the basics: What exactly is a conversion? While definitions may vary across marketing mediums, the core idea remains the same. A conversion occurs when a potential customer transitions from a passive observer to an active participant by taking a desired action. This action could range from providing an email address for a free download to engaging with a sales page or booking a discovery call.

Measuring Conversions

Regularly monitoring your website's conversions is essential. One effective way to gauge success is by calculating the conversion rate. To do this, divide the number of conversions by the total number of visitors and multiply the result by 100. This percentage reflects how well your website turns visitors into customers. Industry standards typically range between a 2% and 5% conversion rate.

The Importance of Tracking

To ensure your online efforts are paying off, it's crucial to set up conversion tracking. Tools like Google Analytics can be your best friend in a world where data dominates. In an upcoming video, I'll guide you through the process of setting up conversion tracking in Google Analytics, ensuring you're equipped to measure and optimize for happy conversions.


As we delve into the world of conversions, remember that they are the lifeblood of online success. Whether you're a seasoned entrepreneur or just starting, understanding and optimizing your conversion rates can make a significant impact. Stay tuned for my next video, where I'll walk you through the steps of setting up conversion tracking in Google Analytics. Here's to turning visitors into valued customers!

GMB Course Link

DISCLAIMER: Any advice I give is based solely on my experience and research. There is no guarantee as many variables will impact your success. Everything stated should be taken as an opinion.


bottom of page