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What is Remarketing and How Does it Work?



Have you ever dabbled in paid advertising and come across terms like remarketing or retargeting, wondering what they're all about? Hey there, I'm Kelsey, an entrepreneur and Google Certified Expert.


Today, let's dive into the world of remarketing, which simply puts Remarketing and retargeting are two sides of the same coin. They're powerful tools in digital advertising that help businesses reconnect with potential customers. Imagine someone visiting a company's website or mobile app and showing interest in what they offer later as they browse the web.


A remarketing ad appears, gently reminding them about the business. The goal is to nudge these potential customers to take action, whether it's downloading a catalog or making a purchase.


Curious about running your own Google Ads remarketing campaign? Schedule a call and let's make your advertising dreams a reality.

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