Don’t Lose Your Google Analytics Data

Hold up, what’s happening to Google Analytics?

You already know Google Analytics is an extremely important tool for tracking the performance of your website. Google Analytics has gone through a few iterations over the years, but the changes have been minor and required little to no “to-do’s” on your end.

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But with the latest iteration dubbed GA4, Google will delete all past Universal Analytics accounts and data.

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Switching is required…eventually, your old version of Google Analytics will stop working (if it hasn’t already.)

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Make sure you set up your account correctly and can continue to track your website performance accurately!